Rootine Pitch Deck [How to Get Inspired Without Copying It]

While we were working on Ben’s pitch deck, a health tech founder, he shared a thought we hear from many founders.

“I was going through a few pitch decks online to get inspired and came across the Rootine pitch deck. It’s really good, so I was thinking of building something like that.”

Our Creative Director immediately understood the reference & responded “I know what you mean. It’s a great pitch deck. But copying another deck's narrative structure never works. What we should do instead is understand why it worked, extract the right presentation elements, and then build your deck around those insights so it fits your business.”

In this blog, we break down the Rootine pitch deck and explain why it worked from a presentation standpoint. We also cover how we helped Ben build a pitch deck that was unique to his business while still taking thoughtful inspiration from Rootine.

In case you didn’t know, pitch decks are our specialty. Hire us and we’ll handle everything for you, from strategic slide content to high-impact design.

To Begin With, Here's the Rootine Pitch Deck for Your Reference...

This is the pitch deck Rootine used to raise its $10 million Series A round, clearly communicating its vision, product differentiation, and long-term growth strategy that helped the company successfully secure funding.

Why Did This Pitch Deck Work So Well for Rootine

Before we go any further, we want to repeat something we have already said and will probably keep saying. Do not copy the Rootine pitch deck’s story structure. Not the order of slides. Not the pacing. Not the narrative arc. Just do not. Trust us on this.

What you should copy instead are the pitch deck elements that made the deck work. This is exactly how we approached Ben’s deck, and it is how you should approach any strong reference deck you admire. You are not borrowing a story. You are borrowing thinking.

So, let’s break down the Rootine pitch deck from a presentation lens and look at the specific elements that made it effective.

It didn’t start where most decks start

Most founders are taught a single pitch deck formula. Start with a big scary problem. Follow it with a clever solution. Then hope investors stay awake long enough to care.

This deck chose a different entry point.

Instead of opening with a problem slide, it starts by clearly explaining what the company does in plain, uncomplicated language. No buzzwords. No forced drama. Just clarity. Within a few slides, you understand the product, the traction & the team behind it.

This matters more than most founders realize.

When you open a deck by making the audience work too hard to understand what you do, you lose momentum immediately. This deck secured attention first. It quietly told investors, this is a real company doing something tangible, with progress to show and people worth backing. Once that trust was established, the rest of the story landed more easily.

It cared more about clarity than slide count

You will hear endless advice telling you to limit your pitch deck to 10 or 15 slides. This advice is not wrong, but it is also not universally right.

This deck is 29 slides. And it works.

Why? Because each slide carries one idea. One message. One takeaway.

There is no clutter. No slide trying to explain three things at once. No dense paragraphs pretending to be efficient. The deck takes as many slides as it needs to explain the business clearly, without rushing or cramming.

This is especially relevant for a Series A decks. By this stage, a company has traction, data, a real team, and real decisions to show. Compressing all of that into an arbitrary slide count often hurts clarity more than it helps.

That said, this does not mean your deck needs to be long. Seed and pre-seed decks often do not. The point is simpler than that. There is no universal rule for slide count. There never has been.

We have built hundreds of pitch decks across stages, industries, and geographies. The decks that work are not the shortest ones. They are the clearest ones.

The numbers were designed to be understood quickly

One of the strongest aspects of this deck is how it handles data.

Take slide six as an example. Instead of burying numbers inside charts or sentences, the deck leads with the number itself in large, confident typography. The context comes second, in a simple supporting line. Your eye knows exactly where to look. Your brain understands the message instantly.

Then look at slide seven. The chart is clean, unconventional, and easy to read. Large text sits confidently on the left side of the slide. Nothing competes for attention. Nothing feels decorative.

This is not accidental.

Great data visualization in a pitch deck is not about showing everything you know. They are about showing exactly what the audience needs to understand, and nothing more. This deck does this consistently. Across the slides, data is broken down into digestible, human-sized pieces. You are never asked to decode it.

This is the same approach we take when building stats slides for any pitch deck. If a number matters, it should be seen before it is explained. If a chart matters, it should be readable in seconds, not minutes.

It looks simple because a lot of thought went into it

At first glance, this deck might look like a simple template. Minimal colors. Clean layouts. Nothing flashy.

That is exactly why it works.

Simple design done well is not easy. From experience, we can tell you a lot of effort went into making this deck feel effortless.

The typography choices are deliberate.

The spacing is consistent.

The visuals support the message instead of competing with it.

The data representation feels integrated, not bolted on.

Most importantly, the design is consistent from start to finish. Every slide feels like it belongs to the same story. That kind of brand discipline builds trust subconsciously. Investors may not comment on it, but they feel it.

Good design in a pitch deck is not about being clever. It is about removing friction. This deck removes friction at every turn.

The writing respects how people actually read decks

Finally, let’s talk about the writing.

Read this deck from beginning to end and notice how little effort it takes to understand. Sentences are short. Ideas are broken into small pieces. Slides are not overloaded with explanation. Each slide earns its place.

This is strong copywriting, not because it is clever, but because it is clear.

The deck respects how people actually consume presentations. No one reads a pitch deck the way they read a report. Information needs to be spread across slides in bite-sized chunks. This deck does this exceptionally well.

This is why it still feels smooth even at 29 slides. You are never overwhelmed. You are guided.

And this is the real lesson.

This pitch deck did not succeed because of a magical structure. It succeeded because of disciplined presentation choices. Clear thinking. Respect for the audience. And restraint.

How We Used the Rootine Pitch Deck as a Reference to Build Ben’s Deck

We cannot share Ben’s pitch deck publicly because we do not have explicit permission from him to do so. That said, you can explore our other published case studies here to understand how we approach pitch deck thinking and execution across different stages and industries.

Now, here is what actually mattered in Ben’s case.

When Ben came to us, the temptation was obvious. He had seen the Rootine pitch deck, liked how confidently it opened, and wondered if a similar structure could work for him. From a presentation standpoint, that was the wrong move for one simple reason.

Ben was raising seed funding, not Series A. This distinction changes everything.

Rootine could afford to start with what they do, followed quickly by traction and team credibility because they already had meaningful proof. Ben did not need to mimic that confidence. He needed to earn it differently. So instead of borrowing Rootine’s narrative structure, we started by designing a structure that fit the stage Ben was at.

We began with market size.

Not in a generic, top down way, but as a way to frame why this problem was worth caring about right now. For a seed stage deck, market context does a lot of heavy lifting. It helps investors quickly understand the scale of opportunity before they ask harder questions about execution. This allowed us to set the stakes early without pretending Ben had traction he did not.

From there, we built the story step by step.

Once the market was clear, we moved into how Ben’s approach fit into that space. Only then did we introduce the product logic, followed by early signals of validation and team credibility. The flow was intentional. Each section earned the next.

What we took from the Rootine pitch deck was not the order of slides, but the discipline behind them: One idea per slide. Clear visual hierarchy. Copy that explained rather than impressed. Data that was designed to be understood quickly, not admired from a distance.

We also paid close attention to pacing.

Rootine’s deck never rushed a point and never overstayed one either. We applied the same thinking to Ben’s deck. Some ideas needed more room. Others needed restraint. The structure adapted to the message, not the other way around.

That is the real lesson here.

Strong pitch decks are not built by copying what worked for someone else. They are built by understanding why something worked and then rebuilding those principles around your own reality.

That is exactly how we used the Rootine pitch deck. As a reference point, not a template.

FAQ: Is the Rootine pitch deck a good reference for founders at any stage?

The Rootine pitch deck is a strong reference, but only if you understand the context in which it was created. It works particularly well as a Series A example because the company already had meaningful traction, clarity of positioning, and team credibility to lean on. At that stage, a deck can afford to open confidently, move quickly into proof, and assume a certain level of investor patience and trust.

That said, even if you are raising a Series A, copying the entire narrative structure is still a mistake.

Narrative structures are tightly coupled with a company’s specific story, timing, and investor expectations. What fits one Series A company often feels off for another, even within the same stage.

If you are raising at the seed or pre-seed stage, the value of the Rootine pitch deck lies elsewhere.

You should study how clearly ideas are communicated, how information is paced across slides, and how data and copy are made easy to absorb. What you should not copy is the narrative order. That structure worked for Rootine because of where they were in their journey.

For an earlier-stage founder, using the same sequence often creates gaps that investors immediately notice.

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Why Hire Us to Build your Pitch Deck?

If you're reading this, you're probably working on a deck right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.

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Just click on the "Start a Project" button on our website, calculate the price, make payment, and we'll take it from there.

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