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How to structure your PowerPoint presentation [Different styles]

Before you even start thinking about how your PowerPoint is going to look, there's something really important you should focus on: building a foolproof PowerPoint presentation structure.

Trust me, it's a game-changer!

You see, as a presentation design agency, we've had plenty of experience developing presentations for our clients. And let me tell you, setting the structure is always our top priority.

In this article, we'll explore the concept of presentation structure and discover various narrative flows that you can incorporate into your upcoming presentations. By understanding the importance of structuring your presentation effectively and utilizing different narrative techniques, you'll be equipped to captivate your audience and deliver compelling presentations.

So, what's a presentation structure?

Let's start with the formal definition first, which may seem a bit dull.

Presentation structure refers to the organization and arrangement of content and ideas within a presentation. It involves determining the sequence, flow, and logical progression of information to effectively communicate a message or convey a specific purpose to the audience.

Now, let's communicate in a more relatable and human manner...

Think of it this way: just like you wouldn't start building a house without a solid foundation, you shouldn't start designing a presentation without a well-thought-out structure. It's the backbone that holds everything together and ensures a seamless flow of information.

What are the different types of presentation structures?

Crafting effective PowerPoint presentation structures requires a profound grasp of brand communications and strategic narratives.

With that in mind, let's delve into some presentation structures that you can confidently create on your own.

Note: Remember, these structures serve as a starting point, and you can adapt them to suit your specific presentation objectives. The key is to select a structure that aligns with your content, engages your audience, and effectively conveys your message.

1. Story Arc Structure

This structure follows a narrative arc, just like in storytelling. It begins with an engaging introduction, sets up the conflict or challenge, builds up the tension, presents key turning points, and concludes with a satisfying resolution. By incorporating a captivating storyline into your presentation, you can captivate your audience and leave a lasting impact.

2. Problem-Solution-Outcome Structure

Here, you first highlight a problem or issue that your audience can relate to. Then, you introduce your proposed solution or approach, explaining its benefits and how it addresses the problem effectively. Finally, you present the positive outcomes or results that can be achieved by implementing your solution. This structure appeals to the logical side of your audience, providing a clear path from problem to resolution.

3. Visual Journey Structure

Visual storytelling can be a powerful tool in presentations. This structure focuses on using impactful visuals to take your audience on a journey. Each slide reveals a part of the story, gradually unfolding the message you want to convey. It's essential to ensure that the visuals align with your content and enhance the overall narrative flow.

4. Comparative Analysis Structure

If you need to compare multiple options or ideas, this structure is ideal. You can dedicate each section or slide to a specific option, highlighting its key features, advantages, and disadvantages. This approach allows your audience to weigh the pros and cons effectively, enabling them to make informed decisions or understand complex concepts better.

5. Step-by-Step Structure

When presenting a process, tutorial, or instructional content, a step-by-step structure works wonders. Break down the procedure into clear and concise steps, providing visual aids or diagrams to aid understanding. This structure ensures that your audience can follow along easily and replicate the process later if needed.

McKinsey presentation structure [Have you heard of this one?]

Ah, the famous McKinsey presentation structure! It's a widely recognized and highly regarded approach to creating impactful presentations.

McKinsey & Company, a renowned management consulting firm, has perfected this structure over the years, making it a staple in their client presentations.

What sets the McKinsey presentation structure apart is its emphasis on clear communication and logical flow.

It's designed to help presenters deliver complex information in a concise and compelling manner. The structure has three main components...

  1. The Situation: This is where you set the stage and provide context for your presentation. You introduce the problem or opportunity at hand, explain its significance, and highlight any relevant background information. It's important to establish a clear understanding of the current situation before moving forward.

  2. The Complication: Here, you delve deeper into the problem or opportunity by identifying the key challenges, risks, or complexities involved. This section helps create a sense of urgency and highlights the need for action or change. By addressing potential roadblocks or obstacles upfront, you demonstrate your understanding of the situation's nuances.

  3. The Resolution: This is the heart of the presentation, where you present your recommended solution or course of action. You provide a clear and structured framework for addressing the complication and achieving the desired outcome. It's crucial to support your recommendations with data, analysis, and compelling arguments to build credibility and inspire confidence.

The McKinsey presentation structure is special because it prioritizes clarity, logical reasoning, and data-driven insights. It helps presenters navigate complex topics and present information in a concise and persuasive manner. By following this structure, you can effectively engage your audience, convey your message with impact, and drive meaningful discussions and decisions.

Presentation Design Agency | Ink Narrates

Work with us

We are a presentation design company with a skilled team of narrative and design experts. If you feel overwhelmed with creating narrative structures for your presentations, please do not hesitate to contact us. We are eager to assist you in crafting a persuasive and captivating presentation.


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