How to Make a Dating App Pitch Deck [That Investors Can’t Say No To]
- Ink Narrates | The Presentation Design Agency
- Mar 20
- 6 min read
Our client, Emily, was reviewing her dating app pitch deck with us when she asked, “How do we make investors actually feel the urgency to invest in us?”
Our Creative Director answered instantly, “If your pitch doesn’t make investors believe they’re missing out on the next Tinder, you’ve already lost.”
As a presentation design agency, we work on dating app pitch decks all year round. And if there’s one common challenge we see, it’s that founders focus too much on features and forget that dating is about emotions. Investors don’t care about another swipe feature. They care about why your app will dominate the market and why now is the perfect time to invest.
So, in this blog, we’re diving into exactly how to make a dating app pitch deck that doesn’t just inform but persuades.
Why You Need a Killer Dating App Pitch Deck
Let’s be brutally honest—investors have seen a hundred dating app pitches before yours. Most of them sound exactly the same.
“We use AI to match people better.” “We focus on meaningful connections.” “We’re the Tinder for...” .
Sound familiar? That’s because every founder thinks their dating app is unique, but in reality, most pitches are forgettable.
Here’s the harsh truth: investors don’t invest in dating apps. They invest in market domination.
If you don’t have a pitch deck that instantly makes investors see why your app is the next big thing, your chances of getting funded shrink fast. A weak deck means:
Investors don’t take you seriously.
They assume your business model won’t scale.
You get ghosted—ironically, just like bad dating apps.
A strong dating app pitch deck doesn’t just tell investors about your idea. It makes them feel like they’re about to miss out on the next billion-dollar platform. That urgency is what gets you funding.
So, how do you actually create a deck that does that? Let’s get into it.
How to Make a Dating App Pitch Deck That Wins Investors
Now that we’ve established why your dating app pitch deck needs to be exceptional, let’s break down exactly how to build one. A successful pitch deck isn’t just a collection of slides. It’s a strategic story designed to make investors see your app as the next big opportunity. Here’s how to do it.
1. Start with a Hook That Makes Investors Pay Attention
The first slide of your pitch deck is the difference between capturing an investor’s interest or losing them within seconds. Most founders waste this slide with a generic tagline like “Revolutionizing the way people date”—which tells investors absolutely nothing.
Instead, start with a powerful, one-liner statement that immediately sparks curiosity. It should either highlight a major market opportunity or an undeniable problem. For example:
“Modern dating is broken. We’re fixing it.”
“There are 300 million people looking for love online. Most apps fail them.”
“The future of dating isn’t swipes. It’s [your unique concept].”
This slide should be bold, clear, and make investors want to hear more. If they don’t feel intrigued within five seconds, your pitch is already in trouble.
2. Define the Problem in a Way That Feels Urgent
Your problem slide isn’t about stating the obvious—everyone knows dating apps have issues. What investors care about is why now is the right time to solve this problem.
A weak problem statement: "People struggle to find meaningful relationships through dating apps.”
A strong problem statement:“70% of dating app users say they’re frustrated with endless swiping. Yet, the industry keeps pushing the same outdated model. This is an untapped opportunity for innovation.”
Back it up with real statistics, user pain points, or behavioural shifts that make your case undeniable. If investors don’t believe the problem is urgent, they won’t believe your app is necessary.
3. Present Your Solution as a No-Brainer
This is where most founders go wrong. They jump into features: “We have AI-driven matchmaking, video profiles, and an algorithm that adapts to user behaviour.” But investors don’t care about features. They care about why your solution is the answer to a massive market demand.
Instead of listing features, position your app as the natural evolution of dating.
For example:
“Instead of mindless swiping, we designed an app that prioritizes real connections through [unique feature].”
“Users no longer have to rely on outdated compatibility tests. Our approach is based on real-time behavioural data, ensuring better matches.”
“The future of dating is [trend your app is capitalizing on], and we’re leading that shift.”
Your solution needs to feel inevitable—as if your app is simply the next logical step in how people meet online.
4. Prove That Your Market is Huge
Investors don’t put money into small opportunities. Even if your idea is great, if the market is too niche, they won’t see the potential for massive returns. Your market slide should clearly show that your app isn’t just another dating app—it’s targeting a high-growth, high-revenue opportunity.
Instead of saying, “The online dating market is worth $10 billion,” go deeper:
Total Addressable Market (TAM): The full potential market size, including everyone who could possibly use your app.
Serviceable Available Market (SAM): The segment of that market you can realistically reach.
Serviceable Obtainable Market (SOM): The portion of SAM you expect to capture.
For example:
“There are 300 million online daters worldwide. Our app is designed for urban millennials who want meaningful connections. That’s a $2 billion opportunity, and we’re positioned to capture 5% of it within the next three years.”
This kind of breakdown tells investors that your market isn’t just big—it’s strategically within reach.
5. Show Traction That Proves Demand
Nothing convinces investors more than evidence that people want your product. If you already have traction, make it front and centre. This can be:
User growth: How many sign-ups, matches, or active users you have.
Engagement metrics: Average time spent on the app, retention rates, or user activity.
Revenue (if applicable): Subscription sales, in-app purchases, or partnership deals.
Waitlist numbers: If you haven’t launched but have a waitlist, highlight the demand.
If you’re pre-launch, show proof that your concept is working—beta testing results, survey insights, or testimonials that validate your approach.
A weak traction slide: "We launched last year and have 10,000 downloads.”
A strong traction slide: "In just three months, we’ve grown from 1,000 to 10,000 users, with 40% retention after 30 days. Our early adopters are highly engaged, with an average of 12 messages exchanged per match.”
These numbers show momentum—and momentum gets investors excited.
6. Lay Out a Business Model That Makes Investors See Dollar Signs
Most dating apps struggle to monetize beyond premium subscriptions. Investors want to know how your app makes money—and how scalable that model is.
If your revenue model is weak, your pitch falls apart here. You need to show that your app isn’t just another startup burning cash—it’s a profitable business waiting to scale.
Common dating app revenue models:
Freemium model: Free to use with premium features (Tinder, Bumble).
Subscription-based: A flat monthly fee for exclusive features.
In-app purchases: Boosts, super likes, or messaging upgrades.
Advertising & partnerships: Brands pay for in-app placements.
Matchmaking services: High-end, personalized dating experiences.
A strong business model slide doesn’t just list these—it explains why your revenue strategy works and how it grows over time.
7. Show That You Have the Right Team
Investors don’t just invest in ideas. They invest in the people behind them. Your team slide needs to prove that you have the right people to execute the vision.
Don’t just list names and job titles. Highlight why your team is uniquely qualified to build this app. For example:
“Our CEO previously worked at Bumble and led user acquisition.”
“Our CTO built and scaled an AI-driven recommendation engine used by millions.”
“Our Head of Marketing grew a social app to 500,000 users organically.”
If you have notable advisors or investors already backing you, showcase them here. It adds credibility and reassures investors that experienced people believe in your vision.
8. End with a Clear Ask That Leaves No Room for Confusion
Your pitch deck should end with one thing: the ask. Investors need to know exactly what you’re looking for and why.
A weak ask: "We’re raising funding to grow.”
A strong ask: "We’re raising $2 million to scale user acquisition, expand into three major cities, and build out AI-driven matchmaking features. This will take us from 50,000 to 500,000 users in 18 months.”
Be specific about how much you’re raising, what it will be used for, and how it will impact growth. Investors want to see that you have a clear plan, not just a vague idea of needing money.
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