The Fonts and Colors We Use in Real Pitch Decks [Insights from Professionals]
- Ink Narrates | The Presentation Design Agency
- Jan 29, 2025
- 6 min read
Updated: 3 days ago
One of our clients, Samantha, asked us something while we were designing her pitch deck:
“Do you already have certain fonts and color combinations you use in pitch decks, or do you decide everything from scratch for each project?”
Our Creative Director answered:
“We don’t reinvent the visual style every time. Some clients already have brand guidelines. But when they don’t, we choose the typography and color palette based on the industry, brand psychology, and the perception the company wants to create.”
So, in this article, we’ll show snippets from real pitch deck projects we’ve worked on and explain why we chose certain fonts and color systems for each one.
In case you didn't know, we're pitch deck experts. We can help you by designing your slides and writing your content too.
How Fonts and Colors Shape Investor Perception in a Pitch Deck
Most founders think investors judge pitch decks based on the business idea alone.
They don’t.
Before an investor reads your market size, revenue model, or traction numbers, they’ve already formed an impression from the design itself.
Fonts and colors quietly communicate personality.
A clean sans-serif font can make a startup feel modern and credible. Poor typography can make the same company look unpolished.
Colors work the same way. Blue often creates a sense of trust and stability. Black can feel premium. Bright colors can feel energetic, but also distracting if overused.
None of this guarantees funding, obviously.
But design influences perception. And perception influences attention.
Investors go through hundreds of decks. When a pitch deck visually feels confusing, outdated, or inconsistent, people subconsciously associate those traits with the company itself.
Good design doesn’t “win” investors. It simply removes friction and helps the company feel clearer, more trustworthy, and easier to understand.
So now, let’s look at a few projects from our portfolio and the thinking behind the font and color decisions we made for each one.
Fonts and Colors We Used in This Cannabis Wellness Pitch Deck
This is a slide from Series B pitch deck for a cannabis wellness company, which meant the presentation naturally had more content per slide than an early-stage startup deck.
By this stage, investors expect depth.
The company already had traction, market validation, product expansion plans, and operational details to communicate. So the challenge wasn’t making the deck look “minimal.” The challenge was making detailed information feel easy to process.
That’s where typography and color decisions became important.
For the headings, we used Montserrat Bold.
Montserrat works especially well in investor presentations because it feels modern, structured, and highly readable even when slides contain a lot of information. The bold weight also helped important sections stand out quickly during presentations and investor reviews.
For the body text, we used Open Sans Regular.
Open Sans is one of the safest fonts for detailed pitch decks because it stays readable even at smaller sizes. In content-heavy Series B presentations, readability matters more than visual personality. Most investors scan before they read carefully.
If the typography feels crowded or difficult to process, attention drops immediately.
Why We Chose a Muted Green Color Theme
Since this was a cannabis wellness company, green was naturally part of the brand direction. But the type of green mattered a lot.
Bright greens can make cannabis brands feel overly recreational or visually loud. Dark pharmaceutical greens can make the company feel cold and clinical.
So, we used softer and slightly muted green tones throughout the pitch deck.
The goal was to create a balance between:
wellness
credibility
calmness
professionalism
We also kept the overall color palette limited. Too many accent colors in a detailed investor deck create visual fatigue very quickly. The muted greens helped the presentation feel cohesive while keeping attention on the actual business story.
How We Decided Fonts and Colors For this B2B Sales Deck
This sales deck was designed for a voice biometric solutions company pitching to senior decision-makers in the banking and finance sector in the UK.
Which meant the design couldn’t just look “modern.” It had to look trustworthy.
In finance and security, blue is everywhere for a reason.
It signals trust, stability, and control. Exactly the qualities banks look for when evaluating security vendors.
But using plain corporate blue would’ve made the deck feel generic. So, we paired deep blues with subtle violet gradients and neon accents to give the presentation a more advanced AI-driven feel without making it look flashy.
The darker background also helped position the company closer to cybersecurity and enterprise technology rather than a typical SaaS startup.
For the headings, we used a bold geometric sans-serif style.
These fonts work well in enterprise presentations because they feel modern, structured, and highly readable even from a distance. The large font weight also helped important messaging stand out immediately during live presentations.
For the body text, we used a simpler sans-serif style focused on readability rather than personality.
In detailed B2B presentations, body text should feel invisible. Investors and executives shouldn’t notice the font. They should absorb the information effortlessly.
That’s why we avoided decorative typography completely. Because in enterprise sales decks, clarity usually creates more confidence than creativity.
Why We Used Luxury Typography and a Black-and-White Visual System in This Pitch Deck
This pitch deck was created for a luxury real estate brokerage in Dubai that was preparing for acquisition conversations.
Which meant the presentation couldn’t feel loud, trendy, or overly “startup-like.” Luxury brands lose their appeal very quickly when they try too hard.
Why We Used a Black and White Color Theme
In luxury branding, restraint usually communicates more value than complexity. That’s why the deck was built around a black, white, and grayscale color system with very limited accents.
Black creates a sense of exclusivity, sophistication, and authority. White adds clarity and breathing space. Together, they create a visual style that feels premium without needing excessive design elements.
A colorful palette would’ve weakened the positioning. Because luxury buyers and investors usually associate minimalism with confidence.
The Font Choices We Used to Create a Luxury Feel
For typography, we used a modern high-end sans-serif style with thin and bold weight contrasts: Helvetica.
Notice how the wordmark combines heavier typography for “Lxry” with thinner typography for “Properties.com.” That contrast creates elegance.
Luxury design often relies on spacing, proportion, and typography weight rather than visual effects or decorative graphics. We also used wider letter spacing in smaller text sections to create a cleaner and more premium visual rhythm.
How We Used Bold Typography and Aviation Blues in This Internal Deck
This presentation was designed for an internal strategy discussion at Jeddah Airports, so the design needed to feel structured, modern, and operationally reliable.
For typography, we used Montserrat ExtraBold for the main headings and Montserrat Regular for supporting text.
Montserrat works well in large institutional presentations because it feels clean and highly readable without looking too corporate. The bold heading weights also helped important sections stand out clearly during presentations in larger meeting rooms.
For colors, we built the presentation around royal blue and lighter gradient blues.
Blue naturally fits aviation brands because it communicates trust, stability, movement, and professionalism. It also visually connects with air travel and infrastructure systems.
You’ll also notice that the slide layout is heavily grid-based with clean spacing and rectangular image blocks. Because in strategy presentations, structure matters. Messy layouts make even good ideas feel less organized.
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