How to Create a Presentation for Service Offerings [+ Example]
- Ink Narrates | The Presentation Design Agency
- Dec 13, 2024
- 7 min read
Updated: Nov 24
Our client, Bruno, asked us a question while we were working on their services presentation:
"What’s the number one mistake you see with service offering presentations?"
Our Creative Director answered straight:
"Most companies just list their services and call it a presentation."
And that’s the problem we see all the time. Slides overloaded with information and services presented without context leave prospects confused. The result? Missed opportunities, disengaged audiences, and deals that go cold.
In this blog, we’ll show you how to create a service offering presentation that goes beyond just listing your services.
In case you didn't know, we're a sales presentation design agency. We can help you by designing your slides and writing your content too.
Should You Let Your Services Deck Do More Than Just List Offerings?
Hell yes, no debate here. We see it all the time: someone asks for a company profile, a capabilities deck, or a services presentation, and most people just churn out exactly that. Snooze. That’s not how you win. Doing what’s asked gets you ignored. If you really want to land the point, go above and beyond. Build a story first, then slide your services in as the great solution. That’s how you make people care.
The narrative style we recommend (assuming you are a beginner).
Start simple: Problem → Solution → Benefit Framework
That’s your backbone. Sure, we mix frameworks, create crazy combos, and sprinkle in our secret sauce. But if you’re new to this, keep it simple. Nail the story, show how your services fix the problem, and suddenly your deck isn’t just a list, it’s a damn good argument people can’t ignore.
How to Create a Service Offering Presentation That Actually Sells
If you want your deck to actually sell, you have to approach it like what it really is, a persuasive story that positions your services as the solution to a real problem. And yes, that means narrative matters more than the number of services you list.
Step 1: Start With a Narrative, not a List
The first rule of a killer service offering presentation is don’t start with your services. Start with the story. Build the narrative first, and then show how your services are the natural, logical solution.
Problem → Solution → Benefit
Problem: Lay out the pain point clearly. Don’t sugarcoat it. Make the audience feel the gap or challenge. This isn’t about you yet, it’s about the client or their customer. What keeps them up at night? What’s the opportunity they’re missing?
Solution: Now, slide in your services not as a menu, but as the answer. Each service should map directly to the problem you just outlined. Show that your offering isn’t just something you do, it is what solves their problem.
Benefit: Close the loop by showing the outcome. What happens if they adopt your services? Will they save time, cut costs, grow revenue, improve reputation? Make it tangible. Numbers, visuals, case studies, anything that turns abstract promises into concrete results.
Once you nail this framework, your deck stops being a list and becomes a story that moves the audience logically and emotionally. People need both. They feel urgency emotionally but justify the decision logically. This structure ensures your deck hits both marks.
Step 2: Think Like a Strategist
Beyond storytelling, your deck is a chance to gain a competitive advantage. Ask yourself what makes your company unique and why someone should pick you over 50 other options. This is not the time for modesty. Highlight:
Your unique process
Proprietary methods or tools
Track record of success, brief and impact-first
Strategic insights that only you can provide
Don’t overstuff your slides with proof points. Be selective. Focus on what differentiates you. A well-crafted narrative plus a clear point of differentiation will make your services irresistible.
Step 3: Design Is Not Decoration, It Is Persuasion
Here’s the part most people ignore. Design can make or break your deck. Think of design as a silent salesperson. Done right, it reinforces your story, guides attention, and builds credibility. Done wrong, it’s a distraction.
Key design principles for service decks:
Clarity over flash: Forget unnecessary animations and fancy fonts. Your slides should communicate, not entertain. Use clean layouts, readable typography, and consistent spacing.
Hierarchy matters: Make sure the most important points stand out visually. Headlines, subheads, and visuals should guide the audience’s eye naturally.
Use visuals to tell the story: Charts, icons, infographics should simplify, not clutter. A well-designed visual can replace a paragraph of text and make your point faster.
Color with purpose: Stick to 2–3 core colors that reflect your brand or tone. Use contrast to highlight critical points. Avoid making every slide a rainbow.
Whitespace is your friend: Don’t cram. A slide should have breathing room so your audience can absorb information without fatigue.
Step 4: Layer Narrative and Design for Maximum Impact
Now comes the magic. Merge your narrative structure with design.
Start each section with a slide that sets the stage visually: the problem, the stakes, the opportunity.
Follow with service slides that are solution-oriented. Each service should be visually tied to the problem it solves.
End sections with benefit slides that show the payoff. Use numbers, charts, or short testimonials to cement the impact.
When design supports narrative, your deck doesn’t just communicate, it persuades. It shows professionalism, builds trust, and makes your services feel indispensable.
Step 5: Keep It Concise but Impactful
Less is more. Resist the urge to show everything. Each slide should have one idea. People won’t remember five points on one slide. They’ll remember the story you told and the solution you offered.
Slide count guidance:
Small projects: 10–12 slides
Medium projects: 12–15 slides
Large, complex offerings: 15-25 slides
The focus is on narrative and impact, not volume. Each extra slide should earn its place. Otherwise, cut it.
Step 6: Make Your Audience the Hero
Even though the deck showcases your services, the audience should feel like the hero. Your job is to show them how adopting your solution solves their problem and gets them the results they want.
Use “you” language instead of “we” language.
Frame services as enablers of their success.
Highlight outcomes, not features.
People don’t buy services, they buy results. Your deck should make that crystal clear.
Step 7: Proof and Credibility
Your narrative is stronger with evidence. But don’t drown in case studies or stats. Pick a few high-impact examples:
One or two quick case studies
Before-and-after visuals
Testimonials or quotes
Metrics that matter to the audience
This makes your claims believable without turning your deck into a spreadsheet nightmare.
Step 8: Close With a Clear Call to Action
The last slide matters more than you think. Don’t leave people wondering what to do next. End with a strong, specific call to action:
Schedule a follow-up
Sign a proposal
Start a trial
Set up a workshop
Make it impossible for your audience to walk away without knowing the next step.
Step 9: Review, Refine, Repeat
Finally, step back and review your deck:
Is the story clear?
Do the services align with the problems?
Does the design support the narrative or distract?
Are benefits tangible and memorable?
Iterate until every slide earns its place. A great deck is never finished, it’s refined.
Step 10: The Competitive Advantage
Most service decks are boring. They list services, show a few logos, and move on. By combining narrative, strategic positioning, and clean design, your deck instantly becomes a competitive advantage. It positions you as thoughtful, professional, and results-focused. It makes clients feel that choosing you is the obvious decision.
The final effect is your services don’t just exist, they solve problems, create outcomes, and build trust before a single conversation even happens.
Example of a Presentation Selling Services of a Company
For example, take a look at this services presentation we created for a B2B marketing agency. Instead of just listing their services, the deck weaves a narrative around their offerings and positions each as a strategic solution.
What Design Style Should You Use for Your Service Offerings Presentation
Always start with your brand. Use your existing colors, fonts, and layouts first (your designers have already done the thinking for consistency and credibility).
If you don’t have brand guidelines yet, here’s a simple approach:
Fonts
Use clean, readable typefaces like Montserrat, Open Sans, or Lato. Stick to one font for headings and another complementary font for body text. Use size, weight, and spacing to create hierarchy and guide the audience’s attention.
(Also Read: 10 Best Fonts for PowerPoint Presentations)
Colors
Choose neutral backgrounds with 1–2 accent colors to highlight key points. Good options include #1F77B4 (blue) for trust or #FF7F0E (orange) for energy and emphasis. Keep contrast high for readability and avoid overly busy or clashing palettes.
(Also Read: 11 Best Colors for Presentations)
Why Many Service Offerings Presentations Fail (and How to Avoid It)
We’ve seen countless service offering presentations, and most of them have one thing in common—they don’t work. Not because the services aren’t great, but because the presentation doesn’t do them justice.
Here’s where most businesses go wrong:
Too much information, too little clarity.
Many companies try to cram every detail into their presentation. The result? A cluttered mess that overwhelms prospects instead of engaging them.
Focusing on "what" instead of "why."
Listing services is easy. But if you don’t connect them to your client’s pain points and goals, they won’t see the value. Your audience doesn’t care what you do—they care why it matters to them.
Generic, forgettable messaging.
If your presentation sounds like every other competitor’s—"We provide high-quality, innovative solutions"—you’re forgettable. A good presentation makes your services stand out, not blend in.
No clear next step.
A presentation without a strong call to action is just a nice slideshow. If your audience isn’t crystal clear on what to do next, they won’t move forward.
The good news? These mistakes are easy to fix once you know how to structure and deliver your service offering presentation the right way. And that’s exactly what we’ll cover next.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.
How To Get Started?
If you want to hire us for your presentation design project, the process is extremely easy.
Just click on the "Start a Project" button on the top right corner of our website, calculate the price, make payment, and we'll take it from there.
We look forward to working with you!