IMD (a full-service B2B marketing agency) came to us with a double challenge that needed a thoughtful approach. They wanted two sales decks for two very different audiences, potential clients & strategic partners.
And even though they had plenty of creative muscle in house, they felt a niche presentation team like ours could shape the story with more focus and give the decks the edge they were looking for.
Two different goals, two different mindsets, yet everything still had to feel unmistakably like IMD.
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When we started the project, we gave IMD the honest truth. Most agency decks are boring. They all follow the same tired storyline, and audiences can see it coming long before the presenter even clicks to the next slide. If we played by those rules, their message would get lost in the same sea of sameness. So, we pushed for a different path. We explained that if they wanted to stand out, we had to be bold with both the content and the design. It needed intention, and the kind of personality that does not hide behind generic slides.
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The slides contain modified content to protect clients’ confidential information
Building A Bold & More Human Agency Narrative
With the basics covered, we sent IMD a questionnaire designed to dig a lot deeper. We wanted the real value propositions, the honest strengths, and the insights that usually stay buried under day to day routines. Their answers gave us the good stuff. The kind of material that helps shape a truly unique position in the market.
From there, our copywriters got to work building a story that actually stood out. We moved away from the usual agency pitch and focused on clarity with a spark of creativity. Each slide had a purpose, not just a place to fill.
The slides contain modified content to protect clients’ confidential information
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The slides contain modified content to protect clients’ confidential information
Design for Stronger Visual Experience
Once IMD approved the direction and the copy, our design team jumped in to bring everything to life. We suggested trying a few different color approaches, but IMD wanted to stay true to their brand palette. So we worked with what they had and pushed it further. We crafted a design that used their colors with more intention, adding bold visual elements that matched the strength of the story.
Custom illustrations added warmth and character. Thoughtful section breaks gave the audience space to breathe and kept the flow easy to follow. Every design choice reinforced IMD’s position as a team with real expertise and genuine thought leadership.
In the end, we delivered two presentations that did more than share information. They shifted perception. They broke the mold of the traditional agency deck and gave IMD tools that could genuinely capture attention and build trust with the audiences that mattered most.