A full-service B2B marketing agency, IMD, approached us with a dual challenge: create two distinct sales decks, one for potential clients and another for attracting strategic partners. Recognizing the often mundane nature of agency credentials presentations, we proposed a fresh approach to captivate and engage their audience. Our process began with a comprehensive information gathering session with the agency team. Armed with these insights, our copywriters embraced the challenge of crafting an exceptional narrative, one that would set IMD apart in a saturated market.
We developed a compelling storytelling style that diverged from the typical agency pitch, infusing creativity and innovation into every slide. Once the client approved our inventive copy, our design team took the reins. They artfully incorporated the agency's bold brand colors, complementing the creative writing with striking visuals. The deck featured a strategic use of illustrations and thoughtful section breaks, effectively conveying the agency's thought leadership and expertise. The result was a pair of presentations that broke the mold of traditional agency decks.
Disclaimer: Due to client confidentiality and at their request, specific details and content within the slides have been modified. However, this case study accurately reflects the process, approach & design aesthetics we employed.