How to Make the Logos Slide [A Detailed Guide]
- Ink Narrates | The Presentation Design Agency
- Aug 26, 2025
- 8 min read
A few weeks ago, our client Nick asked us a question while we were building his logo slide:
“How many logos should I even put here?”
Our Creative Director answered instantly:
“Only the ones that matter to your story.”
As a presentation design agency, we work on many logo slides throughout the year. And in the process, we’ve observed one common challenge: people tend to either cram every logo they can find or water it down so much that the slide loses all meaning.
So, in this blog, we’ll talk about how to create a logos slide that actually works as a trust-builder instead of just another decorative patch on your deck.
In case you didn't know, we specialize in only one thing: making presentations. We can help you by designing your slides and writing your content too.
Why You Need a Logos Slide
Let’s be honest. A logos slide is not about logos. It is about trust.
When you are presenting to a client, an investor, or a partner, they are silently asking themselves one question: Why should I take you seriously? You can say all the right words, show a clever framework, or share your big vision. But until you give them proof that others have trusted you before, you are still in the zone of “maybe.”
The logos slide works because it leverages social proof in the simplest way possible. The logos do the talking for you. People recognize familiar names and associate your credibility with them instantly. It is shortcut psychology.
Think about your own behavior. When you land on a website and see a row of recognizable brand logos, you automatically relax. You assume the company is reliable. You assume they have delivered before. That’s the power of a logos slide.
But here’s the trap: too many people either go overboard or underplay it. Some clutter the slide with every tiny client logo they have ever worked with, even the ones that have no relevance to the current audience. Others add only one or two and miss the chance to highlight breadth of experience. Both mistakes cost you attention and credibility.
The logos slide is not decoration. It is not filler. It is a trust-building device that sets the stage for everything else you are about to say. If it looks messy, it signals you are careless. If it looks selective and intentional, it signals you are credible and professional.
That’s why you need to take it seriously. The logos slide is often just one page in your deck, but it can do more heavy lifting for your reputation than ten bullet points ever will.
How to Make the Logos Slide
Now that we’ve established why you need a logos slide, let’s dive into the practical side of how to make one that actually works. We’ve designed dozens of these for clients across industries, and the patterns are clear. Some approaches make the logos slide a highlight of the deck. Others make it a forgettable placeholder that nobody even registers.
You want yours to be the first type.
Let’s break this down into a step-by-step guide, with all the nuances we’ve learned from experience.
Step 1: Decide the story you want the logos to tell
Before you start pulling logos off the internet, stop and ask yourself: What do I want this slide to prove?
A logos slide should not be a random showcase of names. It should communicate one clear story. For example:
If you’re pitching to an investor, the story might be: “Look at the caliber of businesses that already trust us.”
If you’re presenting to a potential client, the story might be: “We’ve worked with companies like yours and solved similar problems.”
If you’re talking to partners, the story might be: “We’re already connected with key players in the space.”
This choice matters because it will guide which logos you include, how many you show, and how you arrange them. If you skip this step, your slide will end up looking like a collage of brands without meaning.
The best logos slides feel curated, not collected.
Step 2: Select only the relevant logos
This is where most people get it wrong. They think, “The more logos, the better.” But in reality, relevance is what gives a logos slide its punch.
Let’s say you have worked with 30 companies. Showing all 30 might look impressive at first glance, but if half of them are small businesses in unrelated industries, they dilute the impact. A room full of decision-makers does not care about logos they have never heard of. They care about the ones that make them think, If that brand trusted you, maybe I should too.
The trick is to filter. Pick logos that match one of three criteria:
Familiarity: Brands your audience instantly recognizes.
Similarity: Brands that are in the same industry or share the same challenges as your audience.
Prestige: Brands that carry weight and authority, even if unrelated to the audience’s world.
This curation shows that you respect your audience’s time and attention. You’re not dumping everything you have. You’re showing only what matters to them.
Step 3: Use high quality logos
It’s surprising how many decks we see where logos look pixelated, distorted, or pulled from a random Google search. Nothing screams “unprofessional” faster than a stretched logo on a supposedly credibility-driven slide.
You need to invest the time in getting high quality, clean logos. Usually, this means vector versions (SVG, EPS, or AI files). If you can’t access those, go for the highest resolution PNG available with a transparent background. Never screenshot a logo from a website.
If you’re designing in PowerPoint or Keynote, make sure logos are aligned properly and scaled proportionally. No squashed circles. No logos that look like they’ve been ironed flat.
Remember, your audience may not consciously notice a blurry logo. But subconsciously, they register that you don’t sweat the details. And if you don’t sweat the details here, why should they assume you’ll sweat the details in your work?
Step 4: Normalize logo sizes and colors
Different companies design their logos with different proportions. Some are wide rectangles. Some are tall squares. Some are circular. If you just throw them all together, your slide will look chaotic.
You need to normalize them. That doesn’t mean making them all identical, but it does mean adjusting so they sit comfortably in a grid without any one logo overpowering the others.
Here are some tips:
Keep height consistent: Align all logos by height, not width. That way the row feels balanced.
Maintain clear spacing: Give each logo breathing room. White space is your friend.
Consider grayscale: If your slide looks like a rainbow explosion because of clashing brand colors, consider converting logos to grayscale. This creates harmony while still making the logos recognizable.
Done right, normalization makes your logos slide look like it belongs in your deck instead of looking like a patchwork quilt.
Step 5: Limit the number of logos
How many logos should you include? This is where Nick’s question came in. And the short answer is: enough to make your point, not so many that you overwhelm.
Here’s a simple guideline we use:
For early stage credibility: 6–8 logos is usually enough.
For established companies with a track record: 12–15 logos can work, provided you keep the layout clean.
For enterprise decks: you can push to 20+, but only if the design handles it gracefully (for example, by grouping them by industry).
Beyond that, you risk turning the slide into wallpaper. Your audience will stop paying attention.
The goal is not to show off how many clients you’ve worked with. The goal is to showcase the right clients that strengthen your story.
Step 6: Organize logos with intention
Placement matters. The order you place logos in will change the way they are read. People scan slides in predictable patterns. In English-speaking contexts, they start from the top left and move to the right, then down. Which means the logos in the top-left and top-right corners carry the most weight.
So if you have two or three logos that are especially important, put them in those spots. Don’t leave your biggest names hidden in the middle row.
You can also group logos by relevance:
By industry: If you’re pitching to a healthcare client, you might group all healthcare brand logos together.
By scale: You can put enterprise brands in one row, mid-sized ones in another.
By geography: If international presence matters, you can showcase logos by regions.
These small choices make the logos slide feel deliberate. It tells your audience you thought about them instead of throwing things together.
Step 7: Match the slide design with your brand
The logos slide should look like part of your deck, not a screenshot dropped in. This means using your brand’s colors, fonts, and layout style consistently.
For example, if your deck uses a clean minimalist style, your logos slide should carry that same vibe. If your deck uses a bold background color, make sure the logos are adapted to stand out without clashing.
Think of it as interior design. You don’t buy a couch without considering how it will look in the living room. Similarly, you don’t drop logos on a slide without considering the larger story your presentation is telling.
Step 8: Avoid cluttering with extras
Many people make the mistake of adding extra text, taglines, or statistics next to the logos. Resist the temptation. The whole point of a logos slide is that it communicates at a glance. The more you add, the more you weaken that effect.
Let the logos speak for themselves. If you really need to highlight something, you can create a separate “case studies” slide that dives deeper into individual client stories. But the logos slide itself should stay clean and simple.
Step 9: Use animation wisely
A static grid of logos is fine. But sometimes, you may want to use animation to control the flow. For example, if you have a long list of logos, instead of overwhelming your audience all at once, you can reveal them in groups.
Reveal by industry: Show healthcare first, then technology, then finance.
Reveal by timeline: Show your earliest clients, then your most recent ones.
Reveal by importance: Start with the biggest names, then expand.
Animation helps you direct attention where you want it. The key is to keep it subtle. No flying or spinning logos. A simple fade or appear is enough.
Step 10: Refresh regularly
A logos slide is not something you make once and forget about. As your client base grows or changes, your logos slide needs to evolve. Outdated logos or irrelevant clients will make you look stale.
We always recommend reviewing your logos slide every quarter. Ask yourself:
Are all these clients still relevant to the story we’re telling today?
Have we worked with new clients worth showcasing?
Do we need to update any logos due to rebrands?
Keeping it fresh shows that you’re active and growing, not resting on old wins.
Step 11: Test the impact
Finally, don’t assume your logos slide is effective just because you made it look nice. Test it. Present it to colleagues. Show it to trusted clients. Ask them what impression they get in the first three seconds.
If they can instantly describe the story you wanted the slide to tell, you’ve nailed it. If not, go back and refine.
When you combine all these steps, your logos slide stops being a throwaway page and becomes a credibility engine. It tells your audience: “We’ve done this before, and we can do it again for you.” It does it quickly, without extra words, and in a way that sticks.
We’ve seen presentations where the logos slide was the one that got photographed by the audience.
We’ve also seen ones where it was skipped without a glance. The difference comes down to intentionality.
Make your logos slide intentional, relevant, and clean. And it will do the heavy lifting that no paragraph of text could ever achieve.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.