How to Make a Hackathon Pitch Deck [A Guide]
- Ink Narrates | The Presentation Design Agency
- Jan 11
- 7 min read
Updated: Jun 14
While working on a hackathon pitch deck for a client named Lucas, he asked an interesting question.
“What’s the one thing judges want to hear in the first 30 seconds?”
Our Creative Director answered without missing a beat:
“That you’ve found a real problem worth solving.”
As a presentation design agency, we work on dozens of hackathon pitch decks every year: for startups, students, corporates, and cross-functional innovation teams. And if there’s one common pattern that shows up across them all, it’s this: most decks obsess over the solution, while leaving the problem vague or misunderstood.
That’s not just risky, that’s fatal!
This blog dives into how to make the hackathon pitch deck stand out in a room full of time-strapped judges, ideas competing for attention, and teams who all believe they’ve built the next big thing.
In case you didn't know, we specialize in only one thing: making presentations. We can help you by designing your slides and writing your content too.
What is a Hackathon Pitch Deck?
A hackathon pitch deck is a short, high-impact presentation that teams use to showcase their project to judges at the end of a hackathon. Unlike traditional business pitch decks, this one isn’t about market size or long-term financials: it’s about the idea, the problem you solved, and how cleverly and quickly you built something that works.
In most hackathons, you’ve got just a few minutes to explain:
What problem you tackled
Your solution and how it works
Why it matters (real-world impact or potential)
What you achieved during the hackathon timeframe
What sets your project apart
It’s fast, focused, and functional—your pitch deck needs to tell a compelling story while showing off your technical chops and creativity.
Think of it as your team's highlight reel. Not everything needs to be perfect—but it needs to be clear, impressive, and convincing enough to make judges remember you.
How to Make Your Hackathon Pitch Deck
1. Start with a Killer Hook (Don’t Waste Time on Boring Intros)
Let’s get this straight: nobody has time for your backstory. If your audience—investors, judges, or potential collaborators—don’t know within 30 seconds why they should care, you’ve already lost them. And yet, so many hackathon pitch decks begin with the most excruciatingly boring introductions. Don’t fall into that trap.
The first slide should hit hard, with a problem that’s relevant, relatable, and urgent. Get straight to the point. Showcase the pain, the gap in the market, or the inefficiency that your idea solves. We’ve seen startups open with some generic quote about innovation. Skip that. No one cares about your quotes. They care about the problem you’re solving and how you’re doing it better than anyone else. If you can’t convey that within a few seconds, your deck is already dead in the water.
2. The Problem Statement: Nail It, or Don’t Bother
Now that you’ve grabbed their attention, it’s time to lay out the problem. And I mean really lay it out—don’t sugarcoat it. This isn’t the time to be polite or cautious. You’re trying to convince someone that this problem matters, so make them feel it.
Don’t just say, “There’s a problem with X.” Break it down with real-world data, statistics, and examples that paint a vivid picture. This is your moment to build the narrative, to explain why the problem is urgent, and why it hasn’t been solved yet. If you don’t make the problem crystal clear, your solution will look flimsy, and your pitch will lack impact. We’ve seen too many hackathon pitches where the problem was vague, and guess what? The solution wasn’t impressive either.
3. Present Your Solution: Less is More (Stop Overcomplicating It)
Here’s where most hackathon pitch decks fall apart. They either spend too much time explaining the technicalities or they gloss over the solution entirely. What you need is the sweet spot. Keep it simple, but be detailed enough to show that it works.
Focus on what your solution does and why it’s different. What makes your product, app, or idea stand out in a sea of competitors? Avoid jargon. Investors and judges aren’t going to decode technical mumbo jumbo. You need to present your solution in terms they understand. Show how it fits the problem you just outlined. Give them a clear visual idea of how your product works—either through product mockups, wireframes, or a live demo.
And here’s a huge piece of advice: don’t over-complicate it. Keep the technicalities minimal. Investors are looking for potential and marketability, not a dissertation on your code. Less is more when presenting the solution.
4. Market Opportunity: The Size of the Market Matters
This is the part where many pitch decks go from "interesting" to "meh." You might have a killer idea, but if there’s no market for it, your hackathon pitch deck is worthless. Here’s where you need to bring the data. Be specific about the size of the market, the existing players, and why the timing is right for your solution.
Don’t just make big claims. Provide data from credible sources that can back up your market opportunity. If you can’t find data, make a logical case as to why your target market is growing or ripe for disruption. At this stage, you’re telling a story about the market and your place in it. Make it clear that there’s a substantial opportunity, and that your solution is uniquely positioned to take advantage of it.
5. Your Business Model: The All-Important Money Talk
The next crucial section is how you’re going to make money. And let’s be clear: this is where a lot of hackathon teams fumble. They’re so focused on the technical build and the wow factor that they forget to think about sustainability and revenue. If you want to be taken seriously, show how your idea can generate revenue.
Whether it’s through direct sales, licensing, or a freemium model, be specific. Investors and judges want to know that you’re thinking about how this idea will survive beyond the hackathon. Demonstrating your business model is critical. Without this, you’re just a team with a great project, not a viable business.
6. Traction: Prove You’ve Got Momentum (Even If You Don’t Have Users Yet)
You might not have users or customers yet—this is a hackathon, after all. But that doesn’t mean you don’t have traction. Maybe you’ve got great user feedback, a prototype, or you’ve even secured some early partnerships. Whatever you have, show it. Build credibility around your progress.
For MVP projects, this is where you highlight the milestones you've reached or the features you've built so far. Even if you’re at an early stage, proving that your project has potential momentum is crucial. Use the traction section to talk about any early wins, your growing user interest, or your partnerships. Even if you’re at the very beginning, it’s about showing that you have something worth building on.
7. The Team: Don’t Just Show Who’s Involved—Show Why You’re The Best Team
Your team is one of the most important parts of your hackathon pitch deck. Investors and judges are investing in you, not just the idea. So, you need to sell your team just as much as you sell your product. If you’ve got strong, relevant expertise, highlight it. Show why each of you is the perfect person to execute this idea.
Don’t just list roles. Show credibility. Show accomplishments. Don’t leave any room for doubt. This is your chance to demonstrate why you’re the ones to solve this problem and why your team’s skillset makes you uniquely capable of bringing this idea to life.
8. The Ask: What Do You Want from Investors/Partners?
A common mistake is to leave the “ask” ambiguous. The ask isn’t just for funding; it could be for support, guidance, or even networking opportunities. Whatever it is, be clear and direct. Investors need to know exactly what you’re seeking and what you plan to do with the money or resources you receive.
Your ask should be concrete, specific, and achievable. If you need a certain amount of funding, specify how you’ll use it and what kind of ROI the investors can expect. Show them how their money will be spent wisely and how it will help propel your idea forward.
9. Designing the Deck: Don’t Let Your Slides Overwhelm Your Message
Finally, and this is where we come in: don’t let your design steal the show. As a presentation design agency, we’ve seen plenty of hackathon pitch decks that get lost in visual noise. The design should complement the message, not overshadow it. When you’re at an MVP stage, the content is key, and the design should serve the purpose of making the content more digestible, not distract from it.
You don’t need over-the-top visuals or flashy animations. You need clarity. Simple, minimal designs that make your slides easy to follow. A clear hierarchy of information, readable fonts, and well-placed images or icons will do wonders. Design should never distract from the message. If you have to choose between a stunning visual and clear communication—choose clarity.
Example of a Hackathon Pitch Deck
For example, here’s a sales pitch deck we created for an AI startup. While the client uses it for multiple purposes, it’s also being effectively used in hackathons.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.