Voxmind (a London-based AI startup working in voice authentication), engaged us to create their sales deck. They needed a presentation that could simplify their complex technology without watering it down.
And the stakes were high. This deck was going in front of senior decision makers in banking and finance, people who have zero patience for fluff and expect clarity from the first slide. Our job was to help Voxmind show their value proposition in a way that felt sharp, credible, and impossible to ignore.
In this case study, we dive into how we built Voxmind’s sales deck by putting narrative at the center of the entire process.
From Structure to Clear, Simple Writing
Our first step in building this sales deck was shaping a persuasive narrative structure, essentially, the blueprint for how the deck would flow. Next, we sent the client a questionnaire to gather the raw and technical information we needed, which we later turned into clear and persuasive copy.
We kept the writing tone slightly casual because, while the solutions were highly relevant to their audience, the core technology is AI, and that can be intimidating or confusing. So our copywriters focused on simple, approachable language and avoided unnecessary jargon to make the content easy to grasp.
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Crafting Bespoke Detail for the Deck
We believe the devil is in the details, and for this deck, that meant creating custom visual assets. Every icon and illustration was made to match Voxmind’s technology, language, and use cases, giving the deck a clear and consistent visual tone from the start. These small details are what made the deck stand out, turning it from a regular sales presentation into something that felt on-brand, credible, and tailored for the decision makers who would see it.
Making the Deck Visually Memorable with Presentation Design
The client told us on day one that they wanted the design to stay within their brand colors. So we kept the core blue palette, but introduced a soft cyan as a highlight color. The idea was to avoid the typical all-blue tech sales deck and break the visual pattern that often causes eye fatigue.
Like we said, it’s detailing like this that made the sales deck stand out so much so that our client received compliments from the people they presented it to. They said that "the deck is visually appealing and gets straight to the point"
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The client loved our work on this sales deck so much that they engaged us again for their investor pitch deck as well as other targeted sales presentations. We went on to create multiple highly tailored decks, each crafted specifically for decision makers and their unique use cases.