One of our clients—an ambitious entrepreneur looking to launch a co-working space—recently said something that caught our attention:
"Investors only care about the numbers, so I’m just going to put all the financials upfront and keep the slides minimal."
Wrong. Completely wrong. If that were true, every investor pitch would just be a spreadsheet, and we all know that’s not the case. As a presentation design agency, we’ve seen countless pitch decks—both brilliant and terrible. The best ones don’t just throw data at investors; they tell a story. They sell a vision. They make investors believe in something bigger than just rental revenue per square foot.
So, in this blog, we’re going to break down how to make a co-working space pitch deck that actually works—one that doesn’t bore investors with an avalanche of charts but instead convinces them why your space is the next big thing. We’ll cover storytelling, slide structure, and design strategies that elevate your deck from forgettable to fundable.
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How to Make a Co-Working Space Pitch Deck
If Your Pitch Deck Doesn’t Tell a Story, You’ve Already Lost
Your co-working space isn’t just real estate—it’s a movement, a lifestyle, a solution to a problem that freelancers, startups, and remote teams desperately need. If you don’t frame your deck around this, you’ll be just another landlord asking for money. And let’s be clear—investors don’t fund landlords; they fund scalable, high-growth businesses with a compelling narrative. You need to make them care about why your co-working space is different, necessary, and inevitable. That starts with storytelling.
Every good pitch deck begins with a problem that needs solving. What’s broken in the market? Maybe existing co-working spaces feel soulless and transactional, offering nothing beyond desks and Wi-Fi. Maybe they’re overpriced, making them inaccessible to the very freelancers and startups they claim to serve. Or perhaps they lack niche specialization—forcing creatives, legal professionals, or tech founders into generic workspaces that don’t support their industries. Whatever it is, you need to make investors feel this pain before they even hear about your solution. Otherwise, why should they care?
For example, instead of leading with dry market statistics, frame the problem through a relatable persona. Say: "Sam is a freelance UX designer. He’s tired of noisy coffee shops but doesn’t want to commit to a rigid office lease. Traditional co-working spaces feel cold, overpriced, and impersonal. He’s not alone—millions of professionals like him are searching for a workspace that feels like home." This makes the problem tangible. Now, when you introduce your co-working space as the answer, it feels like an inevitable, necessary solution, rather than just another option in an already crowded market.
The Only Slide Structure That Works
Forget generic templates that dump random slides into a sequence with no logical flow. A co-working space pitch deck needs to build momentum, moving investors from problem awareness to full conviction. That means your slides need to be arranged in a way that holds attention and makes your case irresistible. Here’s the only format that actually works:
Opening Hook (Problem Statement) – Start with an emotional, relatable problem.
Your Solution – Introduce your co-working space as the answer.
Market Opportunity – Show the demand, but keep the numbers digestible.
Your Unique Selling Proposition – What makes your space different? (Hint: "Nice interiors" is a weak answer.)
Business Model – Explain exactly how you make money—subscriptions, partnerships, events?
Traction – Show any early interest, waitlist numbers, or growth metrics.
Financial Projections – Present numbers that make sense, not fantasy-land hockey sticks.
Team – Convince them why you can execute this vision.
The Ask – Clearly state how much you’re raising and what you’ll do with it.
This sequence isn’t random—it’s designed to pull investors in and make them believe in your concept. If you jump straight into financials or overwhelm them with data before they even understand why your space matters, you’ll lose them.
Design Is Not Decoration—It’s a Weapon
Too many founders treat design as an afterthought, assuming investors only care about the content. That’s a mistake. Your deck’s design isn’t just aesthetics—it’s how you control attention, emotion, and persuasion. If your slides look like they were slapped together in a hurry with default PowerPoint themes, you’re signaling that you don’t take your own pitch seriously. Investors notice this.
First rule: One idea per slide.
No cramming. No clutter. Each slide should communicate a single core message that investors can grasp in three seconds or less. If your slides look like dense documents, expect investors to tune out.
Second rule: Minimal text, maximum impact.
Walls of text are the fastest way to lose your audience. Instead of full paragraphs, use bold, punchy headlines. Swap bullet points for simple, elegant icons. Show, don’t tell—use compelling visuals that reinforce your message. If you’re explaining the rise of remote work, don’t write a paragraph—use a graph that instantly communicates the trend.
Third rule: Make financials easy to digest.
Investors don’t want to see an Excel spreadsheet dumped into a slide. They want a visual story of how your business scales. Show your revenue model in a clean, intuitive diagram. If your market is worth billions, illustrate that with a TAM/SAM/SOM breakdown so they immediately see where your opportunity lies.
Bad design isn’t just an eyesore—it kills credibility. A well-designed deck makes you look professional, polished, and investment-ready.
Your USP Cannot Be "Nice Interiors"
If your Unique Selling Proposition boils down to “our space is beautifully designed,” you have a serious problem. Investors don’t fund aesthetics—they fund defensible business models. Good design is expected. What’s actually different about your space?
The strongest co-working brands don’t win because they have nice furniture. They win because they offer something unique that others can’t easily replicate. Maybe your space is hyper-specialized—catering exclusively to tech founders, artists, or legal professionals. Maybe your business model goes beyond membership fees—leveraging events, partnerships, or premium networking opportunities. Maybe your co-working space integrates cutting-edge technology, like AI-powered desk booking or a custom-built app for seamless networking.
Whatever it is, your USP needs to be clear, valuable, and hard to copy. If your only differentiation is “better design,” investors will see right through it.
The Ask: Don’t Be Vague or Unrealistic
Too many founders fumble the ask, either lowballing their request (signaling lack of ambition) or throwing out unrealistic projections (which screams inexperience). Your ask needs to be specific, justified, and tied to real milestones.
Instead of saying, “We need $500K for growth,” break it down:
$200K for build-out & lease
$150K for marketing & community-building
$150K for team expansion
Even more importantly, connect funding to measurable results. Investors don’t just want to know what you’ll spend the money on—they want to know what that investment achieves. A strong ask sounds like this:
"With $500K, we’ll launch our flagship location, hit 80% occupancy in 6 months, and generate $1M ARR within a year."
That tells investors exactly what they’re getting into. Vague, wishy-washy asks kill confidence.
Most co-working space pitch decks fail because they lack a compelling story, have bloated slides, and fail to differentiate. If you get these things right—storytelling, structure, and design—you’re already ahead of 90% of founders pitching in this space.
Investors don’t just fund businesses. They fund bold ideas, compelling visions, and strong execution. Your deck should leave no doubt that your co-working space is the next big thing—not just another room with desks.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.
How To Get Started?
If you want to hire us for your presentation design project, the process is extremely easy.
Just click on the "Start a Project" button on our website, calculate the price, make payment, and we'll take it from there.
We look forward to working with you!