How to Make the About Us Slide [One that stands out]
- Ink Narrates | The Presentation Design Agency
- Apr 28
- 7 min read
While working on a pitch deck for a client recently, Emma, a senior marketing manager, asked a question that stopped us in our tracks:
“How do we make the About Us slide more than just filler? How do we make it something people actually care about?”
Our Creative Director didn't hesitate:
“Your About Us slide should tell a compelling story—one that’s not about your company, but about what your company stands for. It needs to reveal why you exist, and why anyone should care.”
As a presentation design agency, we tackle countless About Us slides each year. And if there’s one thing we've learned, it’s this: most About Us slides are painfully boring. They read like corporate jargon and fail to do the most important job of all: connect with the audience.
So, here’s the truth: the About Us slide is the most powerful weapon in your presentation arsenal, but only if you wield it the right way. In this blog, we'll break down exactly how to create an About Us slide that grabs attention, keeps your audience engaged, and (dare we say it) makes them actually care about your brand.
Why the About Us Slide Matters More Than You Think
Let’s face it: most people gloss over the About Us slide. It’s usually the part of a presentation where the audience’s attention starts to wane. But that’s a mistake. The About Us slide is not just a placeholder. It’s an opportunity—an opportunity to make a statement, to differentiate your company, and to lay the groundwork for the rest of your presentation.
Think about it. When you’re presenting, your audience is trying to figure out if they should care. They’re asking: Why should I listen? Why does this matter to me? The About Us slide is the first chance you get to answer those questions—and you don’t get a second shot at it. If the slide is a dud, the rest of your presentation will have an uphill battle.
Most companies miss the mark here. They use the About Us slide to talk about their company history, list their awards, or, worse, just fill it with generic statements like “we’re committed to excellence.” These clichés don’t make people feel anything. They don’t establish your company’s purpose or connect to the audience’s pain points.
So, the question isn’t just how to make the About Us slide stand out—it’s how to make it resonate. To make it relevant. To make it unforgettable.
How to Make the About Us Slide Stand Out [The Right Way]
The About Us slide is often the part of a presentation that’s rushed or treated like an afterthought.
However, this is exactly the moment to turn the tables. If you want to grab your audience's attention and make a lasting impression, the About Us slide needs to be powerful, memorable, and laser-focused. But how do you transform something that’s traditionally mundane into something that matters?
To start, let’s dissect what makes a typical About Us slide fall flat.
1. Stop Talking About Yourself—Start Talking About Your Audience
Here’s the cardinal sin of most About Us slides: they focus too much on the company and not enough on the audience. Phrases like “We’ve been in business for over 20 years” or “We are a leading provider in our field” are about as exciting as reading a phonebook.
This is the fatal flaw. Your audience doesn’t care about how long you've been around. They care about what you can do for them. When crafting your About Us slide, it’s not about self-praise. It’s about framing your company’s story in a way that speaks directly to the audience’s needs, challenges, or aspirations.
Take the time to reframe the narrative. Instead of leading with “We are the experts,” lead with something that speaks directly to their pain points. For example, instead of saying “We help companies scale efficiently,” try something like, “For every business that’s felt the pain of growth without control, we offer a solution that streamlines operations, saving time and money.”
This simple shift does two important things:
It immediately makes the presentation about them, not you.
It highlights the value your company brings, not just the facts.
2. Show, Don’t Tell—The Power of Storytelling
The best About Us slides don't just give you a bullet point list of achievements; they tell a story. Think about it. People don't remember lists. They remember stories. A well-crafted narrative is infinitely more powerful than a list of awards or company milestones.
So, what does a storytelling-driven About Us slide look like? It’s about showing who you are and why you matter through real-world examples, challenges you’ve overcome, or moments that define your company’s purpose.
For example, if you're a tech startup with a disruptive product, rather than saying “We are pioneers in AI,” share a brief story about how you identified a gap in the market and took the leap to build something no one else was doing. Show the challenges, the risks, and the ultimate reward.
If you're in a more traditional industry, you can still tell a story. Think about why your company exists—what was the inspiration behind founding it? Was it a moment of frustration with an outdated process? A personal experience that sparked a new idea? A mission to solve a pressing societal issue? The story doesn’t have to be dramatic; it just needs to be real.
A well-told story on the About Us slide helps your audience connect emotionally with your brand. And in a world where attention spans are fleeting, you need to stand out by making that connection fast and memorable.
3. The Power of Visuals: Bring the Message to Life
When crafting your About Us slide, visuals are everything. It’s one thing to say you’re innovative, it’s another to show it. In a pitch deck, a powerful image or a creative visual element can work wonders. A clean, well-designed slide with compelling visuals will instantly captivate the audience and ensure your message sticks.
But let’s be clear: visuals should complement the story, not distract from it. The About Us slide should feature clean, modern design elements that reflect your brand’s identity and support your narrative. Think of it as a visual extension of your company’s values.
For instance, if your company is committed to sustainability, use imagery that highlights your eco-friendly practices—maybe a powerful shot of your team in action, or even infographics that showcase your impact on the environment. If you’re a creative agency, your About Us slide could showcase a few of your standout designs as a backdrop to your story.
The visual components should align with your messaging. They should feel authentic to your brand and resonate with your audience.
4. Make It Concise—Leave Out the Fluff
One of the biggest mistakes in creating an About Us slide is trying to say too much. You don’t need to cover your company’s entire history or list every accolade. The goal here is to be concise and direct.
People’s attention spans are short, and you don’t want to overwhelm them with too much information.
The ideal About Us slide should hit the following key points:
Why you exist: What drives your company? What’s your core purpose or mission?
What you do: How do you serve your audience? What’s the problem you solve?
What makes you different: Why are you the best option? What sets you apart from competitors?
A human touch: Who are the people behind the company? This doesn’t mean listing names and titles, but rather showing your human side. Is there something about your culture, your journey, or your people that makes you unique?
Once you’ve nailed down these four points, you can begin to refine your message. Cut out any fluff that doesn’t serve the story. The shorter and more impactful, the better. Remember, this isn’t a press release—it’s your opportunity to hook your audience and give them a reason to keep listening.
5. Align with the Overall Message of the Presentation
One mistake that often gets overlooked is the lack of alignment between the About Us slide and the rest of the presentation. This is crucial. Your About Us slide should fit seamlessly with the overall narrative of the presentation. It should support the key themes you’re addressing and act as a strong foundation for everything that follows.
For example, if your presentation is focused on innovation, your About Us slide should emphasize your company’s pioneering role in the industry. If the presentation is about providing value, make sure the About Us slide communicates how your company’s mission aligns with delivering real results for customers. Every slide in your deck should work in harmony with the next, reinforcing the central message.
This alignment will help maintain consistency and flow throughout the presentation, ensuring that the audience never feels disconnected from your story.
6. Make It Authentic—Don’t Sound Like a Corporate Robot
The most engaging About Us slides have one thing in common: authenticity. Too many companies rely on buzzwords and overly polished corporate language. Phrases like “leading the industry” or “unparalleled expertise” can come across as empty marketing fluff, leaving your audience skeptical at best.
Instead, aim for a tone that feels real and human. This means using straightforward, conversational language that reflects your company’s personality. If you're a casual, creative brand, don’t be afraid to inject a bit of humor or lightheartedness. If you’re a more serious, professional company, keep it straightforward but warm.
In the end, people connect with other people—not companies. So, make sure your About Us slide feels like a conversation, not a press release.
7. Incorporate Testimonials and Social Proof
If you really want to take your About Us slide to the next level, consider incorporating a testimonial or piece of social proof. This could be a brief quote from a customer, a well-known partner, or even an influential thought leader in your industry. Testimonials add a layer of credibility and trust to your slide, making your company feel more legitimate and relatable.
If you don’t have room for a testimonial, you can also showcase your company’s impact through statistics—perhaps highlighting the number of customers you’ve served, the amount of revenue generated, or the percentage of problems solved. Numbers provide tangible evidence of your success and can make your company feel more substantial.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.