The experience team at Jeddah Airports had strong ideas, but their internal presentations were not doing those ideas justice. These decks were going to be presented to the executive management, so clarity was non-negotiable. They hired our agency for one project to see how we worked.
That was 3 years ago, and we have been designing many of their presentations ever since.
In this case study we have shared a selection of those decks along with the approach we use to create work that is truly custom.
The slides contain modified content to protect clients’ confidential information.
From Rough Notes to a Cohesive Story
We began by asking the client what their audience actually expected. Their answer was straightforward: “They want to see visionary ideas, and they don’t have patience for long presentations.” That became our starting point.
The team shared their raw thinking with us in rough word documents. We shaped those ideas into persuasive, streamlined content that communicated long-term vision. The presentations covered themes like passenger experience, sustainability, and PRM strategies, which meant the narrative had to feel both futuristic and grounded.
The slides contain modified content to protect clients’ confidential information.
The slides contain modified content to protect clients’ confidential information.
Shaping the Deck’s Visual Tone
Once the content was locked, we moved into design. Before building the slides, we focused on creating a set of conceptual illustrations and icons specifically for this project. We wanted the visuals to feel genuinely connected to the airport world rather than using generic stock elements.
For example, some ideas, like flight delays are too specific to be explained with standard icons, so we designed dedicated visuals that made those concepts instantly understandable.
Making the Abstract Understandable
In the client's rough notes, we found a few concepts that couldn’t be explained with words alone. So, we translated those ideas into infographics while wireframing the content. You can see these visual digrams laid out across the two slides shown here.
Decks Designed Around Concept and Psychology
For these projects we worked closely with the Experience Supervisor at Jeddah Airports. From day one they made it clear that they wanted us to have full creative freedom, without being restricted by brand guidelines. That gave us room to design each deck with its own color theme based on the concept and the psychology behind it.
If you look through the six decks in this case study, you’ll notice the sustainability deck uses a green palette with elements that support the theme. The revenue deck uses a purple and yellow gradient, where purple signals strategic thinking and high-level insight, while yellow represents optimism and forward momentum, together creating a visual cue for growth and opportunity. The PRM strategy deck uses muted tones and carefully chosen imagery to reflect the seriousness of the topic and the respect it requires. Across all of them, each slide stays consistent and flows cohesively with the design & narrative.
Below are four more decks from our ongoing projects with Jeddah Airports.
The slides contain modified content to protect clients’ confidential information.
The slides contain modified content to protect clients’ confidential information.
The slides contain modified content to protect clients’ confidential information.
The slides contain modified content to protect clients’ confidential information.
The client has remained happy with our agency from the first project, and we continue to handle many of their projects on an ongoing basis.