Vettery Pitch Deck Breakdown [Let's Explore What Worked]
- Ink Narrates | The Presentation Design Agency
- Jul 14
- 6 min read
Updated: Aug 18
While we were building a hiring platform pitch deck for our client, Daniel asked us a question that caught our entire team’s attention:
“How do you make investors actually care about a product they’ve already seen 10 versions of?”
Our Creative Director replied without skipping a beat:
“By showing them what no one else dares to explain simply.”
As a presentation design agency, we work on many pitch decks throughout the year. And there’s one recurring challenge we see again and again: too many decks try too hard to be clever and forget to be clear.
So, in this blog, we’ll break down what Vettery did right in their pitch deck and what you can learn from it to craft a clear, confident, investor-ready narrative. This is our take on the Vettery pitch deck and why it works.
In case you didn't know, we specialize in only one thing: making presentations. We can help you by designing your slides and writing your content too.
What Does Vettery Do & Why Their Pitch Deck Is Worth a Look
Vettery (now rebranded as Hired) positioned itself as the smarter way to hire tech talent. Not by creating another job board. Not by flooding inboxes with résumés. But by flipping the process. Instead of candidates chasing companies, companies pitched themselves to candidates.
It sounds simple now, but at the time, that idea felt like a cheat code in a recruiting world filled with noise and inefficiency.
What makes Vettery’s pitch deck worth studying isn’t just the business model. It’s how they told the story. They didn’t overcomplicate the market. They didn’t bury their product under layers of startup buzzwords. They showed a real-world hiring problem and positioned themselves as the obvious solution.
The best part? They respected the investor’s time. No filler slides. No fluffy mission paragraphs. Just a clean walkthrough of pain, solution, traction and market — exactly how a pitch deck should function.
If you’ve ever wondered how to sell a big idea in a simple way, this deck delivers the blueprint. It’s not perfect, but it gets the job done in a way that most pitch decks don’t.
Vettery Pitch Deck Breakdown [Let's Explore What Worked]
Here's the Vettery Pitch Deck for your reference...
We’ve seen hundreds of pitch decks. The ones that try too hard rarely get far. The ones that understand what they’re solving and who they’re speaking to — they stick. The Vettery pitch deck falls into the second category.
Here’s how they pulled that off, one slide at a time.
Slide 1: Clean Intro with a Simple Logo
No loud mission statements. No over-designed hero image. Just the Vettery logo and a quiet “Pitch Deck” label. That’s it. And honestly, it works.
This might sound like a throwaway slide, but it signals restraint. When someone opens your pitch deck, your first job is not to impress them with aesthetics. It’s to show you’re serious and clear-headed. Vettery gets that. This opening gives zero distractions. It quietly says: “Let’s get to the point.” And that’s exactly what investors want.
Slide 2: Vision in One Line
"Vettery will be the marketplace used for hiring across all roles, levels, and geographies."
That’s the kind of sentence we wish more founders would commit to. It’s not trying to sound like a TED Talk. It’s direct. It describes ambition without sounding delusional.
Too many decks bury the vision under a pile of adjectives. Vettery went the opposite way. They told you what they’re building, for whom, and how big they see it becoming. It doesn’t need to be poetic. It just needs to be clear. This slide nails that.
Slide 3: Product Snapshot + Product Clarity
This is where most pitch decks start to lose people. Vettery doesn’t.
They include a small product screenshot — not oversized, not hyped-up — and explain in 3 short sentences what the product does.
"Vettery is a two-sided marketplace that allows companies to discover candidates and request interviews.""The marketplace provides transparency, price discovery, intent, and ease."“Over 1,700 hiring managers have signed up in the 57 weeks since we launched connecting with over 4,700 candidates.”
Here’s why this works: it combines what it is, why it’s better, and early traction — all in under 100 words. There’s no jargon, no pitch-speak. Just business clarity.
Also, the use of real numbers — like 1,700 hiring managers — gives the slide credibility. No vague “thousands of users” or “fast growth.” It’s specific and shows momentum without overselling.
Slide 4: Two Clear Personas and Benefits
They break down the two users:
The candidate
The hiring manager
And show exactly how each benefits from the platform.
This is something many decks skip or rush through. But user clarity is non-negotiable. Investors need to know who your users are, how they behave, and why your product is useful to them.
What’s especially effective here is the framing: they don’t just say what these users “do.” They show how Vettery improves their experience. That’s the shift. They make you feel the value, not just understand it.
Slides 5, 6, and 7: Let the Metrics Do the Talking
These three slides are all about traction — and they do the smart thing by letting the charts speak. Each one highlights one or two key metrics. Clean charts. Short labels. No extra commentary.
Slide 5:
Monthly interview requests
Monthly average invite salary
Slide 6:
Candidate acceptance rate per week
Monthly active hiring managers
Slide 7:
Monthly GMV
Monthly net revenue
Here’s why this structure is solid: they’re not trying to prove everything. They’re showing a few strong signals of usage, engagement, and monetization.
Too many startups drown these slides with vanity metrics. Vettery picks high-trust numbers. GMV (gross merchandise value), active managers, acceptance rates — these show market demand and user satisfaction without needing extra hype.
And the visual consistency? That adds credibility. Messy traction slides scream chaos. These are anything but.
Slide 8: The Market Size Slide That Doesn’t Waste Time
US staffing industry: $120BGlobal staffing market: $500B
Boom. That’s the whole slide.
No pyramids. No buzzwords like “Total Addressable Market.” Just real market size numbers that are easy to digest.
This is what many founders miss — simplicity sells. Investors are good at pattern recognition. They can size up potential in two numbers if you give them the space to think. Vettery does that here.
Slide 9: Proof That the Market Works
“14 US staffing firms generate >$1B in revenue per year.”
This slide quietly tells you two things:
There’s serious money being made in this space.
Vettery isn’t just dreaming — they’re chasing a proven revenue model.
This works because it removes doubt. A startup pitch can easily sound like science fiction. This slide grounds it. It says, “Look, this isn’t new money. It’s just inefficient money. We’re here to do it better.”
Slide 10: Profitability and Margins — No Fluff
This is one of the strongest slides in the deck. It reads like a finance person finally got the mic.
90.3% Gross Margin in April
Expecting to be profitable and cash flow positive in May
Candidate Acquisition Cost: $77
Average Revenue per Placement: $15,960
These are numbers that speak for themselves. They don’t just suggest profitability — they back it up with unit economics that make sense. The CAC to revenue ratio is absurdly good.
This is the kind of financial clarity investors are desperate to see. Most decks either skip this or drown it in forecasts. Vettery puts the real numbers up front.
Also, that sentence: “Long term, we believe this to be a very high margin business.”It’s not hyped. It’s a bet they’re placing based on what they’ve already proven. That confidence? It’s earned.
Slide 11: Product Strength and Scaling Strategy
This final content slide ties everything together. It touches on:
Better matching
Data-driven curation
Candidate targeting and acquisition
Employer onboarding
Candidate activation
Streamlining the funnel
HR ecosystem integrations
Normally, this would be the slide where most teams spiral into buzzword soup. But here’s the twist — Vettery keeps it high level and structured.
This slide doesn’t try to over-explain. It trusts that if you’ve made it this far in the deck, you already understand the product’s value. Now they’re showing how they’ll scale it.
The inclusion of integrations — like applicant tracking systems — signals readiness to plug into existing workflows. That’s a subtle but strong move. It tells you they’re not here to disrupt for the sake of disruption. They want adoption.
Overall, the Vettery pitch deck does one thing exceptionally well:It respects the reader’s time.
No wasted space. No over-the-top vision slides. No “disruption” clichés.
Just a clear articulation of:
What the company does
Who it’s for
Why it’s working
How it grows
If you’re working on your own pitch, this is one of the few decks that’s actually worth studying closely — not to copy its design, but to copy its discipline.
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If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.