Our client, Erik, asked us a question while we were working on their telehealth startup pitch deck. “How do we make investors instantly see that our platform is the future of virtual healthcare?”
Our Creative Director answered, “By making them feel the problem before showing them the solution.”
As a presentation design agency, we work on many pitch decks all year round. And we’ve observed a common challenge: founders focus too much on features and not enough on the urgent problem they’re solving. They build slides packed with tech specs and scalability charts but forget that investors fund stories, not software.
So in this blog, we’ll cover exactly how to craft a telehealth startup pitch deck that wins investor attention, combining storytelling and design.
Why Your Telehealth Pitch Deck Needs More Than Just Numbers
Let’s be clear—data matters. Investors want proof that your telehealth startup is worth betting on. But if numbers alone were enough, every spreadsheet would get funded. They don’t.
The truth is, telehealth is a crowded space. Every other startup claims they have an AI-driven, cost-efficient, hyper-scalable solution. Investors have heard it all before. So what makes them care about yours?
The answer: Emotional connection.
Your pitch deck isn’t just about showing that you have a business. It’s about making investors feel the problem you’re solving. If they don’t feel the urgency, they won’t see the opportunity.
Telehealth has a direct impact on human lives. Whether you’re improving remote diagnostics, making mental health services more accessible, or reducing ER wait times, your startup is solving a real problem for real people. If your deck doesn’t highlight that, you’re missing the point.
That’s why you need a story-first approach. Your pitch deck should:
Start with a compelling problem that investors can instantly grasp.
Frame your startup as the inevitable solution that no one else is tackling the right way.
Use design strategically to make complex information digestible and engaging.
How to Structure a Telehealth Pitch Deck That Hooks Investors
1. Start With a Punch—The Problem Slide
Most founders treat the problem slide as an obligation. They throw in a statistic, maybe a vague statement about inefficiencies in healthcare, and move on. That is a mistake. If investors don’t feel the weight of the problem in the first minute, your pitch is already losing momentum.
Your goal here is to make the problem impossible to ignore. Instead of generic statements, paint a clear picture of who suffers, how badly, and why nothing else has worked.
If your telehealth startup is solving access issues in rural areas, do not just say “millions lack access to healthcare.” Say something specific. Show the reality.
"A patient in a rural town, 60 miles from the nearest clinic, has to wait three weeks for a simple consultation. By the time they finally see a doctor, their condition has worsened."
Investors need to visualize the problem. The more tangible it is, the more urgent your solution feels.
2. Introduce Your Solution—But Keep It Sharp
Once investors grasp the problem, they want to hear about your solution. The biggest mistake here is over-explaining.
Too many founders treat this slide like a feature list. They explain every technical capability, every potential use case, and every future iteration. But investors are not here for a user manual. They are here for a vision.
Your solution slide should answer one core question: Why is this the best possible way to solve the problem?
Use a one-sentence value proposition to summarize your approach. If it takes more than two lines to explain, it is too complicated. Investors need instant clarity.
For example, instead of saying:
"We provide an AI-powered telehealth platform that integrates with existing EHR systems, offers asynchronous communication, and uses predictive analytics to optimize healthcare delivery."
Say:
"We provide instant, AI-powered remote consultations that reduce patient wait times from weeks to minutes."
That one sentence should be followed by a clear visual demonstration—a simple mockup, a workflow diagram, or a “before and after” scenario that proves why your approach works. Keep it clean.
Investors should not have to work to understand your solution.
3. Market Opportunity—Proving You’re Sitting on a Goldmine
This is where most telehealth startups either gain momentum or lose investor interest entirely. If your market slide is too broad, you seem unfocused. If it is too niche, you seem small-scale. The key is precision.
Start with total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM). But do not just throw in numbers. Context matters.
Do not say:
"The global telehealth market is projected to be worth $500 billion by 2030."
That tells investors nothing about your piece of the market. Instead, be specific:
"Within the $500 billion telehealth market, we are targeting the $50 billion remote chronic care segment. Our focus on AI-driven consultations positions us to capture $5 billion within five years."
This tells investors that you know exactly where you fit in the landscape. It also signals that you have realistic expectations.
4. Business Model—Showing Investors How You Make Money
Even the most exciting telehealth idea will not get funded if the business model does not make sense. Investors are looking for scalability, sustainability, and profitability. If your deck does not address those, they will move on.
Clearly outline:
Who pays you (patients, insurers, employers, hospitals, or government contracts).
How they pay (subscriptions, per-consultation fees, licensing, SaaS model).
How much they pay (pricing structure with comparable benchmarks).
For example, instead of a vague statement like:
"We operate on a B2B SaaS model."
Say:
"We charge hospitals a monthly subscription of $10,000 per facility for unlimited AI-driven remote consultations. Competitors charge per consultation, making our model 30 percent more cost-efficient for providers."
Numbers bring credibility. Show that you have done the research and that your revenue strategy is viable.
5. Competitive Landscape—Positioning Yourself as the Obvious Choice
Investors assume that competition exists. If your slide suggests you have no competitors, it signals a lack of market research. The goal of this slide is not to claim that no one else is doing what you are doing but to prove that you do it better.
A simple comparison chart works best. List key competitors and highlight the critical ways you outperform them.
Instead of:
"We are better than X because we use AI."
Say:
"Unlike X and Y, our platform not only connects patients with doctors but also provides real-time diagnostic support, reducing misdiagnosis rates by 40 percent."
This is where design plays a huge role. A cluttered table with too much information will get ignored. A clear, visually striking chart that highlights your unique advantages will stick.
6. Traction—Proving That People Already Want What You’re Building
If your startup already has traction, this is where you build momentum. Investors love to see:
User growth (number of consultations completed, active users, retention rates).
Revenue milestones (ARR, contracts signed, pilot programs secured).
Strategic partnerships (hospital collaborations, insurance integrations, government approvals).
If you are pre-revenue, focus on pilot results, early adoption, or waitlist numbers. Anything that proves demand exists.
Instead of:
"We launched three months ago and are growing rapidly."
Say:
"In just three months, we onboarded 5,000 users, with a 60 percent repeat consultation rate—double the industry average."
This signals that users need your solution and are coming back for it.
7. The Team—Why You’re the Right People to Build This
Investors do not just bet on ideas. They bet on people. Your team slide should highlight why you are uniquely qualified to make this startup succeed.
Instead of listing generic credentials, focus on relevant experience.
Do not just say:
"Our CEO has ten years of experience in software development."
Say:
"Our CEO previously led product development at [successful telehealth startup], where he scaled the platform to one million users."
Every key team member should have a specific, compelling reason they are critical to the startup’s success. Keep it short but powerful.
8. The Ask—Closing with Confidence
Your pitch deck should not end on a vague note. Too many founders fail here by not being direct enough. Investors want clarity.
Instead of:
"We are looking to raise capital to scale our platform."
Say:
"We are raising $5 million to expand our provider network, enhance AI diagnostics, and reach 500,000 users within 18 months. The round is led by [notable investor], with commitments already secured for 50 percent of the funding."
Be specific about how much you are raising, how it will be used, and what milestones it will achieve. That signals you have a plan—not just an idea.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.
How To Get Started?
If you want to hire us for your presentation design project, the process is extremely easy.
Just click on the "Start a Project" button on our website, calculate the price, make payment, and we'll take it from there.
We look forward to working with you!