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Pitchbook vs Pitch Deck [How to choose]

As a dedicated agency focused on crafting pitch decks, we frequently engage with startup founders. During our initial consultations, a recurring question emerges: should they create a pitchbook or a pitch deck? This dilemma is quite common among startup founders who grapple with the decision of which collateral to develop and present to potential investors.

In this article, we aim to provide clarity on Pitchbook vs Pitch Deck. We will understand their definitions, explore their purposes and applications, and ultimately conduct a side-by-side comparison of these essential tools.

What is a Pitchbook?

A Pitchbook, often referred to as a "book" in the business world, is a comprehensive presentation or document that provides detailed information about a company or investment opportunity.

Example of a Pitchbook.

Imagine you're a financial advisor working with a client interested in investing in a startup. You prepare a Pitchbook that includes the startup's financial history, growth projections, market analysis, competitive landscape, and exit strategies. This Pitchbook not only outlines the investment opportunity but also tells a compelling story about the startup's potential for success. It includes visual elements like charts, graphs, and images to make the data more digestible.

What is a Pitch Deck?

A Pitch Deck is a concise and visually engaging presentation that provides an overview of a business, typically used during meetings with investors, potential partners, or stakeholders.

Example of a Pitch Deck

Imagine you're the founder of a tech startup seeking venture capital. You create a Pitch Deck that consists of a series of slides, each with a specific purpose. Your Pitch Deck might include slides showcasing your problem-solving solution, target market, competitive advantages, revenue model, team expertise, and a captivating vision for the future. You use visuals, concise text, and storytelling techniques to convey your business concept effectively.

Pitchbook vs. Pitch Deck: Let's compare

Now that we have a clear understanding of what Pitchbooks and Pitch Decks are and how they are used, let's get into a detailed comparison to highlight their key differences...

1. Content Depth

  • Pitch Deck: Pitch Decks provide a high-level overview with a concise and focused approach. They emphasize key highlights and essential information, making them ideal for brief and impactful presentations.

  • Pitchbook: Pitchbooks are more comprehensive and in-depth. They offer a thorough analysis of a business or investment opportunity, including detailed financial data, market research, and strategic insights.

2. Length

  • Pitch Deck: Pitch Decks are typically shorter in length, consisting of 10 to 20 visually appealing slides. They aim to capture attention quickly and maintain engagement throughout the presentation.

  • Pitchbook: Pitchbooks are longer documents, often spanning 20 to 50+ pages. They provide a detailed and comprehensive view of the subject matter, catering to readers who seek extensive information.

3. Visual vs. Textual Emphasis

  • Pitch Deck: Pitch Decks place a strong emphasis on visual elements, such as graphics, images, and charts. Visual storytelling is a key component, making the content engaging and easy to digest.

  • Pitchbook: Pitchbooks rely more on textual information. While they may include visuals, the primary focus is on delivering detailed written content, making them suitable for readers who prefer textual data.

4. Audience

  • Pitch Deck: Pitch Decks are designed for live presentations and are typically delivered in person or virtually. They target an audience looking for concise, engaging, and persuasive presentations.

  • Pitchbook: Pitchbooks are often created as standalone documents and can be distributed digitally or in print. They cater to an audience that prefers thorough written information for in-depth analysis.

5. Use in Deal-Making

  • Pitch Deck: Pitch Decks are commonly used in initial meetings or pitches to generate interest and secure follow-up discussions. They serve as a conversation starter and a tool for building rapport.

  • Pitchbook: Pitchbooks are frequently employed in deal-making scenarios. They are used for detailed due diligence, negotiations, and decision-making processes in mergers, acquisitions, and investments.

6. Interactivity

  • Pitch Deck: Pitch Decks are interactive during presentations, allowing presenters to adapt content based on audience reactions and questions. They facilitate real-time engagement.

  • Pitchbook: Pitchbooks, as static documents, lack interactivity during reading. They present information in a linear format and do not allow for immediate engagement or adjustments.

7. Flexibility

  • Pitch Deck: Pitch Decks offer flexibility in terms of customization for different audiences and occasions. Slides can be rearranged or omitted based on the specific presentation's focus.

  • Pitchbook: Pitchbooks are less flexible as comprehensive documents. While sections can be customized, the overall structure remains intact to maintain consistency.

Work with us

get your pitch deck created by the experts

In case it hasn't been emphasized enough, we take pride in being a premier agency for pitch deck writing and design. If you've decided that a pitch deck is the right choice for you, don't hesitate to get in touch with us. We're here to bring your vision to life.


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