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How to make your pitch deck's solution slide [A guide]

The other day I hopped on a video call with Jorge, the co-founder of an innovative startup and one of our long-term clients. We were deep in the process of crafting his pitch deck, meticulously refining each slide to tell a compelling story about his company's vision and potential.


As we reviewed the latest draft, Jorge's gaze lingered on the solution slide. He turned to me with a thoughtful expression and asked, "I've observed it in many other pitch decks in your portfolio that you've designed the solution slide more than the problem slide. Is there any particular reason behind it?"


I nodded, appreciating his keen observation. "Yes, Jorge," I replied, "we think of many factors while developing pitch decks, and bringing more focus to the solution slide is one of them. We do this to make the startup look more solution-focused than problem-focused."


Jorge's question made me realize that many founders and entrepreneurs might have similar questions about crafting the perfect pitch deck solution slide. That's when I decided to write this detailed guide to help founders like Jorge create a powerful and persuasive solution slide that would resonate with investors.


Understanding the Importance of Your Pitch Deck Solution Slide


Before we dive into the nitty-gritty of creating an exceptional solution slide, let's first understand why this particular slide is so crucial in your pitch deck.


The solution slide is the heart of your pitch deck. It's where you showcase how your product or service addresses the problem you've identified in the market. This slide is your opportunity to demonstrate your unique value proposition and convince investors that your solution is not just viable, but essential.


A well-crafted pitch deck solution slide can:


1. Communicate your product's core features and benefits

2. Highlight your competitive advantage

3. Demonstrate your deep understanding of the market and customer needs

4. Build excitement about your company's potential

5. Show that you're focused on solutions, not just problems


Now that we've established the importance of the solution slide, let's explore how to create one that will leave a lasting impression on investors.


Key Elements of an Effective Pitch Deck Solution Slide


1. Clear Description


Your solution description should be straightforward and easy to understand. Avoid jargon and technical terms that might confuse your audience. Instead, focus on explaining your solution in simple, relatable terms.


Example:

Instead of: "Our SaaS platform leverages AI and machine learning algorithms to optimize e-commerce conversion rates."

Try: "Our software helps online stores sell more by predicting what customers want to buy."


2. Visual Representation


A picture is worth a thousand words, especially in a pitch deck. Use high-quality images, diagrams, or infographics to visually represent your solution. This can help investors quickly grasp the concept and remember it long after your presentation.


3. Key Features and Benefits


List the main features of your solution and the benefits they provide to your target customers. Focus on the most impactful aspects that set your solution apart from competitors.


4. Unique Selling Proposition (USP)


Clearly write what makes your solution unique. This could be innovative technology, a novel approach to solving the problem, or a combination of features not found elsewhere in the market.


5. Traction or Validation


If you have early adopters, pilot programs, or any form of market validation, include this information on your solution slide. It adds credibility to your claims and shows that there's real demand for your product.


Crafting Your Pitch Deck Solution Slide: A Step-by-Step Approach


Step 1: Start with a Compelling Headline


Your headline should immediately grab attention and encapsulate the essence of your solution. It should be brief, impactful, and ideally, create a sense of intrigue.


Example:

"Revolutionizing Remote Work: The Virtual Office of the Future"


Step 2: Provide a Clear, Concise Description


In one or two sentences, explain what your solution does and how it addresses the problem you've identified. Be specific and avoid vague statements.


Example:

"Our AI-powered virtual office platform creates immersive, collaborative workspaces that replicate the in-person office experience, boosting productivity and team cohesion for remote workers."


Step 3: Highlight Key Features and Benefits


List 3-5 core features of your solution and the corresponding benefits they provide to users. Use bullet points for easy readability.


Example:

• 3D Virtual Offices: Customizable spaces that mimic real-world office layouts

• AI-Powered Avatars: Lifelike representations that capture facial expressions and body language

• Spatial Audio: Creates a sense of physical presence and improves communication

• Integrated Productivity Tools: Seamless access to essential work applications


Step 4: Visualize Your Solution


Include a mockup of your product, a diagram explaining how it works, or an infographic showcasing its impact. The visual should complement your written description and make your solution more tangible for investors.


Step 5: Highlight Your Unique Selling Proposition


Add what sets your solution apart from existing alternatives. This could be a technological advantage, a novel approach, or a unique combination of features.


Example:

"Unlike traditional video conferencing tools, our platform creates a persistent virtual world that employees can 'inhabit', fostering spontaneous interactions and a true sense of shared space."


Step 6: Include Traction or Validation (if applicable)


If you have early adopters, pilot programs, or any form of market validation, include this information to add credibility to your solution.


Example:

"Currently used by 5 Fortune 500 companies, with 87% of users reporting improved team collaboration and a 32% increase in productivity."


Common Pitfalls to Avoid in Your Pitch Deck Solution Slide


1. Information Overload: Don't try to cram every detail about your solution onto one slide. Focus on the most important aspects and save additional information for later in the pitch or the Q&A session.


2. Being Too Technical: Remember, not all investors will have technical expertise in your field. Explain your solution in terms that anyone can understand.


3. Neglecting the Problem-Solution Link: Ensure your solution clearly connects back to the problem you've identified. The link should be obvious and logical.


4. Ignoring Competitors: While you don't need to mention competitors directly on this slide, be aware of how your solution compares to existing alternatives. Your unique advantages should be clear.


5. Lack of Visual Appeal: A text-heavy slide can be overwhelming. Use visuals to break up text and make your slide more engaging.


Examples


To further illustrate these concepts, let's look at a couple of hypothetical examples of effective solution slides:


Example 1: EcoFresh (A sustainable food packaging solution)


Headline: "Keeping Food Fresh, Naturally"


Description: EcoFresh is a plant-based, edible coating that extends the shelf life of fresh produce by up to 3 times, reducing food waste and eliminating the need for plastic packaging.


Key Features and Benefits:

• 100% Natural: Made from plant extracts, safe for consumption

• Extends Shelf Life: Keeps produce fresh for up to 3 times longer

• Easy Application: Can be sprayed or dipped onto produce

• Customizable: Formulations tailored for different types of produce


USP: "EcoFresh is the only food preservation solution that's completely edible, extends shelf life significantly, and eliminates the need for plastic packaging."


Traction: "Adopted by 3 major grocery chains, reducing their produce waste by 40% in pilot programs."


Example 2: LearnLink (An AI-powered education platform)


Headline: "Personalizing Education for Every Student"


Description: LearnLink uses AI to create adaptive learning experiences, tailoring content and pacing to each student's individual needs and learning style.


Key Features and Benefits:

• AI-Powered Personalization: Adapts in real-time to student performance

• Multi-Modal Learning: Offers content in text, video, and interactive formats

• Progress Tracking: Provides detailed insights for students, parents, and teachers

• Gamification Elements: Keeps students engaged with rewards and challenges


USP: "Unlike one-size-fits-all education platforms, LearnLink creates a unique learning path for each student, improving comprehension and retention by up to 40%."


Traction: "Used by over 100 schools across 5 countries, with students showing an average 25% improvement in test scores."


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If, like Jorge, you’d like to work closely with us on your pitch deck, please feel free to reach out or schedule a consultation through the contact section of our website. We collaborate with clients worldwide.

 
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