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How to create the competition slide [Pitch Deck Tips]

As an entrepreneur, I’m sure you’re always on the lookout for opportunities to stand out in a crowded market. But, how do you make sure your pitch deck leaves a lasting impression on potential investors?

The competition slide of your pitch deck is your answer. Not only it showcases your understanding of the market but also showcases your unique selling proposition (USP). In this blog, we’ll guide you through the process of creating an effective competition slide that will win over investors.

“Investors want to know how your company will win in the market and the competition slide gives them the answers.”

So gear up, grab a pen, and get ready to elevate your pitch deck with a competition slide that steals the show.

Hold up, let’s first lay the foundation. What exactly is this mysterious creature known as the competition slide in a pitch deck? Buckle up, because we’re about to delve into the nitty-gritty details of this pivotal aspect of your presentation.

What’s the competition slide in the pitch deck?

The competition slide in a pitch deck is a slide that highlights the competitors in your market. This slide serves two purposes: first, it shows that you have thoroughly researched your market, and second, it showcases how your product or service differentiates from the competition. In short, the competition slide showcases why you and your product are the best choices in the market.

Example: Imagine you’re a startup looking to launch a new line of eco-friendly water bottles. On your competition slide, you’ll showcase your competitors in the market, such as established players as well as up-and-coming brands. You’ll also highlight your key differentiators, such as your commitment to sustainability & use of innovative materials.

By presenting this information in clear visuals, you’ll be able to demonstrate your understanding of the market and your ability to stand out from the competition.

How to create the competition slide in a pitch deck

Creating a competition slide for your pitch deck requires a two-pronged approach: writing the content for the slide, and designing the slide.

Writing the content for the competition slide

When crafting the content for your competition slide, it’s crucial to strike the right balance between brevity and relevance. To ensure you’re on the right track, make sure to include these key elements in your slide:

  1. A brief overview of your market: Start by introducing the market you’re operating in and its size.

  2. List of competitors: Identify the key players in your market and list them in a clear and organized manner.

  3. Competitive Advantage: Highlight how your product or service differs from the competition. This could be in terms of price, features, target audience, etc.

  4. Unique Selling Proposition (USP): Emphasize what sets you apart from the competition and why you are the best choice in the market.

Designing the competition slide

Once you have the content for your competition slide, it’s time to focus on the design. Here are a few tips to keep in mind:

  1. Keep it simple: A cluttered design will only distract from the message you’re trying to convey. Instead, opt for a simple & clean design that highlights your key points.

  2. Use clear visuals: Use visuals such as charts, graphs, and diagrams for comparisons with competitors.

  3. Use brand colors: Make sure the design reflects your brand identity. Use your brand colors, typography, and other visual elements.

Common mistakes entrepreneurs make while designing the competition slide

  1. Overloading the slide with information: Remember, less is more. Avoid putting too much information on one slide.

  2. Not highlighting your USP: The competition slide should focus on what sets you apart from the competition. Make sure your USP is highlighted and easy to spot.

  3. Ignoring design: A poorly designed competition slide can make a bad impression on investors. Make sure the design is professional and in line with your brand identity.

Work with us

Creating an effective competition slide for your pitch deck is essential for standing out in a crowded market. By following the tips mentioned in this blog, you can create a competition slide that showcases your research, highlights your USP, and leaves a lasting impression on investors.

However, if this process feels overwhelming, don’t hesitate to reach out to us. We’re the experts in creating winning pitch decks that get results.


Are you looking to get your pitch deck done by professionals?

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