How to Make a Media Kit Presentation Deck [A Practical Guide]
- Ink Narrates | The Presentation Design Agency
- Jul 31
- 6 min read
Our client Katy asked us an interesting question while we were working on her media kit presentation deck:
“How do I make this feel like a pitch, not a PDF?”
Our Creative Director answered it without missing a beat:
“Make it a story, not a spreadsheet.”
As a presentation design agency, we work on many media kit presentation decks throughout the year. And in the process, we’ve noticed one common challenge: people cram in data and stats but forget they’re actually selling a brand narrative.
So, in this blog, we’ll talk about how to build a media kit deck that actually gets people interested in working with you.
In case you didn't know, we specialize in only one thing: making presentations. We can help you by designing your slides and writing your content too.
Why You Need a Media Kit Presentation Deck
Let’s get this out of the way. A media kit isn’t just a collection of logos, numbers, and nice-to-haves. It’s your brand’s sales engine disguised as a deck.
And if you’re still using a PDF from three years ago with pixelated screenshots and outdated follower counts, you’re not just behind. You’re forgettable.
Here’s the thing. Media kits used to be static one-pagers. But attention spans have changed.
Expectations have changed. And if you want sponsors, partners, or media outlets to take you seriously, you need something that communicates value fast.
That’s where a media kit presentation deck comes in. Unlike a PDF that sits in an email as an attachment no one opens, a presentation deck gives you control over how your brand is perceived in the room—or on Zoom.
Here’s why we believe you need one:
It helps you pitch, not just present.
A good deck guides the viewer through your story. It doesn’t dump information.
It creates flow and focus.
Presentations force structure. They demand clarity. That means you cut fluff and lead with what matters.
It’s made for live and digital sharing.
Whether you’re presenting it yourself or sending it as a follow-up, a well-structured deck adapts.
It tells your brand’s story with visual impact.
Let’s be honest, no one is moved by bullet points. You’re in the business of perception—so show up like you mean it.
We’ve seen brands miss real opportunities because their media kits didn’t do the job. We’ve also seen what happens when they finally get it right. It’s a complete shift in how people respond.
Now let’s talk about how to actually make that shift.
How to Make a Media Kit Presentation Deck
Let’s get one thing clear. A media kit presentation deck is not a glorified resume. It’s a pitch. A pitch for your brand, your influence, your audience, and your value.
So if you're still thinking, "I just need to put my follower count, a short bio, and a few brand logos," you're aiming way too low.
Here’s how we approach it when we build decks for our clients.
1. Start with your positioning, not your stats
Most people open with a bio and audience size. We don’t. And here’s why: numbers without context mean nothing.
Start with why you exist and who you serve. That gives your deck a narrative spine.
Are you a creator focused on eco-conscious brands? Are you a startup helping small businesses compete with legacy players? Say that. Upfront. That’s what gets remembered.
Example slide titles that work well:
"We’re built for Gen Z skincare brands"
"Helping tech brands speak human"
"A content studio with a cult-like audience"
Positioning comes before metrics. Because no one cares about your audience size until they know what that audience actually values.
2. Make it easy to understand your audience (and why they matter)
This part often gets oversimplified into a demographic table:Females, 25–34, 60% US-based.
That’s surface-level. Go deeper. Show the audience’s mindset. Their behavior. Why they engage.
We always ask clients: What does your audience do when they trust you? Do they buy? Do they share?
Do they advocate? That’s what matters.
Slides that help:
Audience Personas (1–2 real profiles with behaviors)
“What Our Audience Cares About”
Engagement patterns (show how they interact with your content)
You’re not just selling reach. You’re selling resonance.
3. Highlight brand work, but tell the story behind it
Every media kit we’ve seen that just dumps logos of past collaborators? Lazy.
Brand logos alone don’t say much. What did you do for those brands? What was the result? Why did they choose you?
Here’s what actually makes people pay attention:
Short case snippets (1–2 slides): “We helped X brand do Y, which led to Z.”
Testimonials or one-sentence quotes from past clients or partners
Before/after visuals (especially if you’re in content or creative)
This makes the collaboration real and specific—not just name-dropping.
4. Break down your offerings into clear packages
You’d be surprised how many decks we see that don’t clearly say what’s on the table.
You have to assume that the person seeing your deck doesn’t know what working with you looks like. Spell it out.
Good slides to include:
What We Offer: A high-level slide with 3–5 key services or packages
Package Breakdown: A grid or breakdown with deliverables, timelines, and pricing ranges (if you're comfortable sharing)
Add-Ons or Custom Options: For flexibility
Clarity leads to action. When people know what they’re buying, they’re more likely to buy it.
5. Don’t hide your numbers. Make them visual.
Metrics matter—but only if they’re digestible.
If your follower count, engagement rate, or views live in a bullet list, that’s not doing you any favors. Turn them into visuals.
Some ideas we’ve used:
Horizontal bars to show follower growth
Pie charts for audience breakdown
Icons to show post types or content mix
Screenshots of your best-performing posts, with metrics called out
Also: pick the numbers that matter most to the person reading this. You don’t need to show 14 metrics. Show 3 that prove the point.
This isn’t a data dump. It’s a data story.
6. Bring your personality into the visuals
We’ve seen decks that look like they were made in a rush on Google Slides with default fonts and generic icons. That’s a huge miss.
Your deck is your brand. If it feels off-brand, that disconnect is immediate.
Some simple rules we follow:
Use your brand colors consistently (no more than 2–3 main ones)
Stick to 1–2 font styles across the deck
Show real content samples (reels, screenshots, banners)
Don’t overcrowd slides—use white space to guide focus
And please, ditch the stock photos. If you’re the brand, your visuals should come from you.
7. Make your contact slide do more than share an email
Most contact slides are an afterthought. They just say: “Contact us at hello@brand.com”
What a waste.
We treat the last slide like the close of a pitch. This is where you re-emphasize what you offer and invite the next step.
Example copy we’ve used:
“Ready to partner with a brand-first creator? Let’s talk.”
“We collaborate with brands we believe in. Yours next?”
“Drop us a line. We’ll show you what we can do.”
Also, include clickable links if this deck is being sent. Website, socials, booking link. Reduce friction.
Tailor your deck to who it’s for
This is a big one. And it’s why we never create just one version of a media kit deck.
A media agency wants different info than a brand founder. A podcast wants something different than a VC.
So tweak the order. Change the case studies. Highlight different services. This extra effort goes a long way.
It tells the person on the other end: This wasn’t mass-sent. We made this for you.
What a good media kit presentation deck actually feels like
Here’s what we’ve learned after creating dozens of these: the best decks don’t feel like decks. They feel like a conversation.
A good media kit deck answers questions before they’re asked. It shows who you are, what you do, why it works, and how to work with you. It builds trust before the first meeting ends.
That’s the standard you should aim for.
Because the brands, agencies, and decision-makers you’re pitching? They’ve seen hundreds of decks. They know when someone’s phoning it in. And they know when someone gets it.
When you do this right, you stop chasing attention. You earn it.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.