One of our clients, a founder of an Insurtech startup, recently said, “I think investors only care about our numbers, so I’ll just put all our financials in the first few slides and skip the rest.” Wrong. That’s the fastest way to bore them into oblivion. Numbers matter, but without a compelling narrative, your pitch is just another spreadsheet disguised as a presentation.
As a presentation design agency, we see this all the time. Startups assume that investors are data-driven machines who will logically process raw numbers and make a funding decision. In reality, investors are humans first. They need to be sold on your vision before they even care about your revenue projections. That’s why a great Insurtech pitch deck isn’t just about information—it’s about storytelling and design. And in this blog, we’re going to tell you exactly how to do it.
How to Make an Insurtech Pitch Deck
1. The Narrative Structure: Stop Listing, Start Telling
Most Insurtech founders fall into the trap of structuring their decks like an index of their company’s assets:
Problem
Solution
Market
Product
Financials
Team
Ask
This structure isn’t inherently bad, but it’s soulless if you don’t infuse it with a compelling story. Investors need a reason to care. Your deck should read like a high-stakes narrative, not a corporate report.
Start with the problem, but don’t just state it. Paint the pain. Make it personal. If your Insurtech startup is fixing gaps in small business insurance, tell the story of a business owner who suffered from denied claims, high premiums, or a confusing policy. Make investors feel the frustration.
Then, introduce your solution as the game-changer. And here’s the catch: don’t just describe what you built. Show why it’s inevitable. The best Insurtech startups aren’t just better alternatives; they make the old system look obsolete.
For example, if you’re using AI to streamline claims processing, don’t just say, “We use AI to make claims faster.” Say, “The traditional insurance claims process is slow because it relies on manual verification. Our AI reduces that from weeks to minutes, making delays a thing of the past.” The latter sounds like a revolution, not just a feature.
2. Design That Doesn’t Kill the Story
Good storytelling dies when your slides look like a textbook. And unfortunately, most insurtech pitch decks fall into two categories:
Overloaded: Dense text, tiny font, and cluttered slides
Underwhelming: Generic, lifeless slides that look like they were made in 10 minutes
Neither will impress investors. Design isn’t just aesthetics; it’s how you control the audience’s focus. If your deck looks like a wall of text, investors will skim and disengage. If it looks too basic, they won’t take you seriously.
Here’s how to strike the right balance:
Use visuals to replace text. If you’re explaining a complex claims process, don’t describe it in five bullet points—use a before-and-after graphic that shows the difference in seconds.
Highlight key data, don’t drown in it. Instead of pasting a giant Excel table, show a single bold number that makes an impact (e.g., “97% of claims processed in under 24 hours”).
Maintain a clean hierarchy. Each slide should have one focal point. If an investor has to guess what’s important, your design has already failed.
3. Product Demos: The Make-or-Break Moment
If you’re in insurtech, chances are you’re building something investors aren’t familiar with. And let’s be real—insurance isn’t the sexiest industry to begin with. So, how do you make them care?
You show, not tell.
A product demo should be part of your deck. Not a full walkthrough, but a crisp, engaging visual that makes investors say, “Oh, I get it.”
This could be:
A 30-second video showing how easy it is for customers to buy insurance through your app
A GIF or animation demonstrating your AI-powered fraud detection in action
A before-and-after slide comparing the nightmare of traditional insurance claims to your seamless, digital-first approach
Investors don’t want to read about your product. They want to see why it’s a game-changer in 10 seconds or less.
4. The Financial Slide: Sell the Upside, Not Just the Numbers
Yes, investors need to see financials. But if your financial slide is just a list of revenue projections and costs, you’re missing the point.
Your financials should tell a story of growth.
Focus on traction. Investors care more about momentum than perfect numbers. If you have strong early growth, make that the headline.
Show revenue drivers. Don’t just list revenue numbers—show what’s fueling them. Are you growing through partnerships? Viral customer referrals? A unique underwriting model? Highlight what makes your business scalable.
Be visual. Replace dense tables with simple charts. Investors should get the key takeaway in three seconds.
5. The Team Slide: More Than Just Headshots
Most founders treat the team slide as a formality. A bunch of headshots, names, and maybe a few company logos from past experiences. That’s lazy.
Your team slide should prove one thing: Why you’re the best people to build this startup.
Highlight what makes you uniquely qualified. If your CTO built risk models for a major insurer, say it. If your founder spent a decade struggling with the problem firsthand, make it clear. Investors aren’t just betting on the idea; they’re betting on you.
6. The Closing Slide: End with Confidence
Too many decks fizzle out at the end. You’ve built momentum, told a great story, and then... a boring “Thank You” slide. Don’t do that.
Your closing slide should:
Reinforce your key message (e.g., “The future of insurance is real-time, and we’re making it happen.”)
State exactly what you’re asking for (“We’re raising $5M to scale customer acquisition and expand into new markets.”)
End with a strong visual that leaves an impression
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.
How To Get Started?
If you want to hire us for your presentation design project, the process is extremely easy.
Just click on the "Start a Project" button on our website, calculate the price, make payment, and we'll take it from there.
We look forward to working with you!