Eaze Pitch Deck Breakdown [Let's Explore in Detail]
- Ink Narrates | The Presentation Design Agency
- 21 hours ago
- 6 min read
When we were building a pitch deck for our client Brady, he asked us,
“Why does the Eaze Pitch Deck rely so much on data instead of story?”
Our Creative Director answered,
“Because in some cases, data is the story.”
As a presentation design agency, we work on many pitch decks throughout the year and in the process we’ve observed one common challenge: founders often overload their decks with numbers but forget how those numbers connect back to the bigger picture.
So, in this blog, we’ll explore the Eaze Pitch Deck in detail and break down what its data-heavy approach gets right and what lessons you can take from it.
In case you didn't know, we specialize in only one thing: making presentations. We can help you by designing your slides and writing your content too.
Eaze Pitch Deck Breakdown [Let's Explore in Detail]
Here's the Eaze Pitch Deck for your reference...
First of all, let’s acknowledge the obvious: this is a completely data heavy pitch deck. No fancy slogans, no extended product education, no filler slides trying to explain the basics. It is wall-to-wall data. That’s not an accident. When a company has real traction to show, numbers become the story. And that’s exactly what Eaze leaned into.
A lot of founders assume storytelling means flowery narratives and dramatic openings. But storytelling is really about sequence. It’s about the way information is layered so that one slide naturally sets up the next. That’s where Eaze got it right. Even though the deck is loaded with charts, graphs, and metrics, the order in which those data points are delivered creates a clear “what we’ve done” and “what we’re about to do” rhythm. And that rhythm is what makes the difference between a deck that feels like a spreadsheet on slides versus a deck that feels like a company with momentum.
1. Data heavy done right
We’ve all seen decks that try to show off numbers but end up overwhelming investors. You’ve probably sat through presentations where the charts are cluttered, the font sizes are inconsistent, and you can’t tell what matters and what doesn’t. With Eaze, the first thing that strikes you is how well formatted the slides are.
It’s 15 slides of pure proof. Every single slide is a demonstration of traction. But despite the volume of data, nothing feels messy. The charts are clean. The layouts are intentional. There’s clear breathing room around numbers so your eyes know where to land. That might sound like a small design detail, but it’s not. Formatting is what decides whether an investor sees competence or chaos.
If you think about it, data is just raw material. What turns it into insight is structure. Eaze understood that. They didn’t just dump numbers on a slide. They designed the slides so those numbers had authority.
2. Proof over promises
Another thing that makes this deck stand out is the ratio of proof versus promises. Most early stage startups rely heavily on the promise of what could happen. They’ll have one traction slide but then spend ten slides projecting into the future. Eaze flipped that around.
Because they already had traction, they focused on proof. Market adoption. Revenue growth. All of that showed up in their slides, front and center. When you see that kind of confidence in data, it creates a powerful impression: this company knows exactly what it’s doing.
That’s the real lesson here. If you have proof, you don’t need to oversell the future. Investors aren’t looking for the most imaginative pitch. They’re looking for the most reliable growth story.
3. Storytelling without fluff
Let’s get something straight. Just because the deck is full of data doesn’t mean it lacks story. Quite the opposite. The story is just told through numbers.
The flow of the deck builds a very simple arc. It starts with what Eaze has achieved so far. Then it pivots to where the company is headed next. That’s storytelling in its purest form: past sets the context, future shows the opportunity.
Notice what’s missing though. There’s no “what is Eaze” explainer slide with long paragraphs. There’s no elementary market education about why delivery is a big trend. Why? Because the deck wasn’t designed for an audience that needed that level of handholding. The people in the room already knew what Eaze did. They didn’t need to be sold on cannabis delivery as a concept. They needed proof that Eaze could dominate the category.
And that’s another lesson: your deck should reflect your audience’s level of awareness. Eaze knew investors in their space weren’t novices. So, they skipped the basics and went straight to what mattered.
4. Designing for the right audience
This brings us to a bigger point. A pitch deck is not a universal document. It’s a tool designed for a specific audience at a specific stage.
The Eaze Pitch Deck was clearly built for investors who wanted advanced data. These weren’t early conversations where you’re trying to explain your vision to someone who knows nothing about the industry. This was for serious investors evaluating whether the business model scaled, whether the numbers were sustainable, and whether the unit economics made sense.
That’s why you don’t see long storytelling slides about “our mission” or “the problem we’re solving.” Those are critical for early-stage pitches. But once you hit growth stage with real numbers, the conversation changes. Investors stop caring about abstract potential and start caring about execution.
Eaze got that right. They didn’t waste time. They didn’t repeat obvious points. They went straight into the data that would answer the only question investors had at that stage: can this company grow fast and profitably?
5. Lessons for founders
Now here’s where it gets useful for you. What do you, as a founder or operator, take away from the Eaze deck?
First lesson: format is everything.
Numbers mean nothing if they’re not presented clearly. Eaze’s slides work because they’re visually digestible. If you’re presenting data heavy content, don’t just copy-paste spreadsheets. Clean your charts. Use consistent fonts. Highlight the single most important number per slide. Make it impossible for an investor to miss the point.
Second lesson: know your audience.
Eaze didn’t try to teach cannabis to investors who already knew the industry. They respected the room’s knowledge and focused on traction. You should do the same. If you’re pitching early, give enough context. If you’re pitching later, don’t waste time on the obvious.
Third lesson: let data be the story if you have it.
A lot of founders try to wrap numbers in endless text. Don’t. If your growth is strong, numbers tell the story better than any narrative paragraph. Trust them. But sequence them correctly. Start with what you’ve achieved. Then pivot to where you’re headed. That’s the story arc that works.
Fourth lesson: don’t overcomplicate.
The Eaze deck isn’t 50 slides long. It’s 15 slides of pure proof. You don’t need to build a mini encyclopedia of your company. You need to show enough to create conviction. Simplicity is the hardest thing to do in pitch decks, but it’s what wins.
What you shouldn’t copy from the Eaze Pitch Deck
Now, a word of caution. Just because Eaze pulled off a data heavy deck doesn’t mean every company should do the same. If you’re early stage with little traction, don’t try to replicate this approach. A deck full of weak or incomplete numbers will hurt you more than it helps.
In those cases, lean into vision, problem framing, and market opportunity. Use story where data is thin. Over time, as traction builds, you can shift the balance. Eaze could afford to let data take the spotlight because they had the numbers to back it up.
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