Designing the Contact Slide [For Presentation & Pitch Deck]
- Ink Narrates | The Presentation Design Agency
- Oct 7
- 6 min read
Our client, Matt, asked us an interesting question while we were creating his contact slide.
He said,
"Should we just put 'Contact Us' and our details, or is there more to it?"
Our Creative Director answered,
"There should be more context for a good closing, like a clear call to action."
As a presentation design agency, we work on many contact slides throughout the year, and in the process, we’ve observed one common challenge: most people treat this slide as an afterthought instead of a conversion tool.
In this blog, we’ll talk about how to design a contact slide that actually works and gets the response you want.
In case you didn't know, we specialize in only one thing: making presentations. We can help you by designing your slides and writing your content too.
What are the Problems with Most Contact Slides
Over the years, we’ve seen hundreds of contact slides, and honestly, most of them fail. They fail not because people don’t care about connecting, but because the slide itself makes it harder to act.
Here are the three major problems we see again and again:
1. They’re boring as plain text
The classic “Contact Us” slide with an email, phone number, and maybe a logo is the most common version. It’s functional, sure, but functional doesn’t get results. When a slide is visually dull, people skim it or forget it entirely. A contact slide is your last impression. If it’s boring, that’s the feeling people leave the room with.
2. No context or reason to reach out
Many slides simply list the details without giving anyone a reason to actually use them. We’ve seen slides where the CTA is implied or missing completely. “Contact us if you want to” doesn’t work. Your audience needs a nudge: a reason, a benefit, or an incentive to pick up the phone or hit send on an email.
3. Clutter and too much information
Some people go the opposite route and dump everything on the slide: social handles, multiple emails, phone numbers, websites, office addresses. It turns the slide into a mess, and no one knows where to start. When your slide looks like an info-dump, people do nothing because deciding is harder than ignoring.
How to Design Your Contact Slide
Designing a contact slide is not just about dumping your email and phone number on a blank canvas.
If you want people to actually reach out, you need to think like both a communicator and a designer.
Over the years, we’ve noticed that the best contact slides hit two key aspects: what’s written on the slide, and how the slide looks. Let’s break it down.
Writing the slide content
Most people think content means “just put your details.” Wrong. The content is your chance to give context, guide action, and even leave a memorable impression. Here’s how we do it:
1. Start with a clear call to action
Your audience shouldn’t have to guess what to do. A simple “Contact Us” is weak. You want to tell them exactly why or how to reach out. For example, instead of just saying “Email us,” say “Email us to schedule a demo” or “Reach out to get your free consultation.” You’re giving your audience a reason, not just information.
2. Keep details concise and relevant
We see slides with five different emails, three phone numbers, and a dozen social links. It’s overwhelming. Pick one primary contact method and maybe a secondary one. For example, an email and LinkedIn profile can be enough. You don’t want people deciding which option to choose; you want them to act immediately.
3. Include context or reassurance
Adding a small line of reassurance or extra context can make a huge difference. Something like “We respond within 24 hours” or “We love answering questions about your project” can remove hesitation. People need to feel confident that reaching out will actually be worth it.
4. Speak in your brand’s voice
Your contact slide is part of your story. If your presentation has a playful tone, let the contact slide reflect that. If it’s formal, keep it polished. Consistency builds trust. For example, instead of “Reach out to us,” a creative brand might say, “Let’s make something amazing together.” A line like that is memorable and aligns with your personality.
Designing the slide
Once the content is set, how the slide looks is equally critical. A well-designed contact slide communicates professionalism, makes action easy, and leaves a lasting impression.
Here’s what we focus on:
1. Visual hierarchy matters
Your audience’s eye should be guided naturally. The CTA should be the first thing they see, followed by contact details. Use size, boldness, or color to create this hierarchy. If everything is the same size and weight, nothing stands out. Think of your slide like a signpost: what’s most important should hit first.
2. Leave breathing space
Contact slides often fail because they’re crowded. White space is your friend. Give each element room to breathe. A slide with a single line of text, a CTA button, and your contact info, spaced thoughtfully, will feel clean and approachable. Clutter makes it confusing; simplicity encourages action.
3. Use visuals strategically
You don’t need a full-blown illustration, but a small visual element can make your slide more engaging. This could be an icon for email or phone, a minimal illustration related to your brand, or even a background pattern that doesn’t compete with text. Visuals can guide attention and reinforce brand personality without distracting.
4. Color and contrast
We always pay attention to contrast. Your contact info should be readable instantly, even from a distance. If your text blends into the background, people won’t act. Use your brand colors wisely: a bold color for your CTA and a neutral tone for other details works well.
5. Balance consistency with impact
Your contact slide should feel like the rest of your presentation but still leave an impact. It’s your last chance to make people act, so while you want it cohesive, you also want it to stand out slightly. That could mean using a slightly larger CTA, a brighter accent color, or a simple visual that’s unique to this slide.
6. Think about multiple formats
Remember, slides aren’t just seen in meetings. They might be emailed, printed, or shared digitally. Ensure your contact slide works across formats. Test it in a PDF, on screen, and in print. Make sure links are clickable and text remains readable.
Putting it all together
Here’s an example from our experience. For a client pitch deck, we designed a contact slide with:
A headline that said, “Let’s build the future together”
A single email and LinkedIn profile clearly displayed
A small line below: “We respond within 24 hours”
A subtle background gradient with a brand accent color on the CTA
Plenty of white space around each element
The result? The client noticed more responses after presentations, and the slide itself became a talking point. People didn’t just skim it, they read it, understood it, and acted on it.
The key takeaway is simple: a contact slide should not be an afterthought. Writing matters, design matters, and the two together determine whether people act or forget you. Treat this slide like your closing argument and make it irresistible.
Example of a Contact Slide
This is a contact slide we developed for an investor pitch deck of a clothing startup. We went a little extreme here because the deck had a limited number of slides, so this one had to serve multiple purposes. So, this slide suggests "invest in H-label" along with how they'll utilize funds, plus the contact details. It’s a bit over the top, but it demonstrates how more context and contact details can be included in a small space while still fulfilling the slide’s purpose.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.