How to Make Presentations Like Capgemini [A Guide]
- Ink Narrates | The Presentation Design Agency
- Sep 5, 2025
- 6 min read
A few weeks ago, our client Pablo asked us an interesting question while we were working on his corporate presentation. He asked,
“What makes Capgemini’s slides look so sharp and polished every time?”
Our Creative Director answered,
"To be honest, we don’t consider Capgemini to be exceptional with presentations. But the clarity you notice comes from structured storytelling supported by design discipline."
As a presentation design agency, we work on many corporate-style presentations throughout the year, and in the process, we’ve observed one common challenge: most slides lack the balance between clarity and visual structure.
So, in this blog, we’ll talk about how you can make your presentations look as refined and professional as Capgemini’s.
In case you didn't know, we specialize in only one thing: making presentations. We can help you by designing your slides and writing your content too.
What Makes a Capgemini Presentation Stand Out
Capgemini presentations have a reputation for looking sharp without being flashy. They don’t try to impress with unnecessary visual gimmicks. Instead, they rely on a few consistent practices that make their slides reliable communication tools.
Here’s what sets them apart:
Structured layouts
Every element has its place. Text, icons, and visuals align neatly to a grid, which creates order and makes the slides easy to follow.
Clear storytelling
The flow is intentional. Each slide connects to the next, moving from context to insight to solution. There’s no fluff or filler.
Simplicity in design
The color palette stays limited to brand neutrals, and occasional accents. Typography is clean and professional. Visuals support the message rather than distract from it.
Global consistency
The design reflects Capgemini’s identity as a consulting powerhouse. Slides feel corporate but approachable, polished yet not overdone.
When you look at their decks, you notice one thing above all: clarity. The audience doesn’t have to work hard to understand the message, and that’s what makes them effective.
For example, let's look at this presentation from Capgemini...
How to Make Presentations Like Capgemini
Here’s the truth: making a presentation look as polished as Capgemini’s is not about downloading a fancy template or throwing in sleek icons. It’s about discipline. Discipline in how you tell your story, how you lay out your content, and how you respect your audience’s time.
Capgemini’s decks work because they follow a set of principles that give their slides a sense of order. The good news is, you don’t need to be a consulting giant to replicate that. You just need to approach your presentation with the same seriousness they do.
Let’s break this down.
1. Start with Story, Not Slides
Most presentations fail because people open PowerPoint first and think later. That’s like building a house by buying furniture before laying the foundation. Capgemini decks don’t do this. They begin with a narrative.
Define your goal: What’s the one thing you want your audience to remember after the presentation? Write it down. That’s your anchor.
Structure your storyline: Think of it as chapters in a book—introduction, problem, insight, solution, next steps. Every slide should belong to one of these chapters.
Cut the noise: If a point doesn’t support your storyline, it doesn’t deserve a slide.
When you build around story first, your presentation naturally gains clarity. That’s why Capgemini slides feel intentional—they’re not a collection of information, they’re a guided narrative.
2. Stick to a Grid System
Ever wondered why some presentations feel neat even when they’re full of data? That’s the power of a grid. Capgemini decks always stick to alignment. Elements don’t float around aimlessly.
Margins matter: Keep consistent spacing on all sides. Don’t let text run to the edge.
Use guides and rulers: Place content so that text boxes, images, and charts align vertically and horizontally.
Balance white space: Don’t feel the need to fill every corner. Empty space gives breathing room and draws attention to what matters.
If you ignore grids, your slides will look messy even if the content is great. Respect alignment, and you’ll instantly look more professional.
3. Keep the Design Clean
Capgemini’s presentations don’t try to win design awards. They’re clean, professional, and subtle. And that’s exactly why they work.
Here’s how you can apply that mindset:
Limit your colors: Use 2–3 primary colors (brand colors work best), plus neutral grays. Reserve one accent color for emphasis.
Choose simple fonts: Stick to sans-serif fonts like Calibri, Helvetica, or your brand typeface. Don’t experiment with decorative fonts.
Don’t overcrowd slides: One key idea per slide. Supporting visuals only.
Remember, design should never compete with your message. It should frame it, highlight it, and make it easier to digest.
4. Visuals That Work for You
Capgemini decks use visuals smartly. They’re not plastered with stock photos of people shaking hands. Instead, visuals serve a purpose—they simplify complex ideas or provide context.
Icons for clarity: Use icons to represent concepts quickly without adding more words.
Charts over tables: If you’re showing numbers, visualize them. A bar graph beats a dense spreadsheet every time.
Images with restraint: If you use photos, pick ones that feel authentic and relevant. Not generic. Not staged.
The point of a visual is not decoration. It’s to make your audience understand faster.
5. Respect Information Hierarchy
Capgemini slides always have a sense of order. You can tell what’s the main point and what’s supporting detail at a glance. That’s called hierarchy, and it’s non-negotiable.
Headline first: Every slide should have a clear, short headline that sums up the main idea.
Subtext second: Supporting details come below the headline. Keep them concise.
Visual last: Graphs, charts, or icons come in to reinforce, not replace, the message.
When hierarchy is missing, audiences get lost. They start scanning the slide like a word search puzzle, and you lose them. Don’t make people work that hard.
6. Be Brutal With Editing
If there’s one thing consulting firms like Capgemini are good at, it’s editing ruthlessly. Their decks are lean. They don’t carry baggage.
Here’s the editing checklist we use:
Is this slide adding value to the story? If not, cut it.
Can this sentence be shorter? Make it shorter.
Does this chart need all those labels? Strip it down.
Is there duplication? Merge or remove it.
Editing is not about making your deck smaller. It’s about making it sharper. The fewer distractions, the more powerful your key points become.
7. Consistency is Everything
Capgemini slides look cohesive because they’re consistent. Fonts, colors, layouts, and icons all follow the same rules. This consistency gives their decks a professional identity.
Use the same font size for headlines across all slides.
Keep chart styles consistent—don’t use a pie chart on one slide and a 3D bar chart on the next.
Align icons in the same style and size.
Stick to your brand guidelines.
Inconsistency is distracting. It makes your presentation feel like it was stitched together last night. Consistency, on the other hand, makes it feel intentional and reliable.
8. Respect the Audience’s Time
Capgemini decks don’t drag. They’re designed to deliver value quickly. And that’s something most people overlook. A polished deck is useless if you bury your audience in 80 slides of fluff.
Aim for precision: Say what you need to say in the fewest slides possible.
Cut repetition: If you’re saying the same thing in different words, merge it.
Keep a natural pace: Your deck should flow like a conversation, not a lecture.
Think of your audience as busy decision-makers. They don’t have time to decode a confusing slide. Respect their time, and they’ll respect your message.
9. Practice Delivery Along With Design
Here’s the part most people forget: the deck doesn’t present itself. You do. Even the most Capgemini-like slides will fall flat if you deliver them poorly.
Know your slides inside out. Don’t read from them.
Use your slides as prompts, not scripts.
Maintain eye contact and pace yourself.
Don’t over-explain visuals—if they’re designed well, they should do the heavy lifting.
Your delivery and your design go hand in hand. Treat them as one package.
10. Build Templates for Scale
One reason consulting firms like Capgemini manage to stay consistent is because they don’t reinvent the wheel every time. They work with master templates.
Create a branded template with set layouts for titles, content, visuals, and charts.
Add a library of icons and design elements so your team doesn’t pull random ones from the internet.
Standardize colors and typography so everyone stays aligned.
This makes it easier for teams to create polished slides without starting from scratch. And it saves hours of wasted effort.
If you want to make presentations like Capgemini, focus less on looking “fancy” and more on being clear, structured, and disciplined. The power of their decks lies in simplicity done well, and that’s something anyone can replicate if they’re willing to put in the thought and effort.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.