Vastu Housing Finance, a Bangalore-based company, approached us to create a pitch deck for their debt financing presentations to financial institutions. Our team met with them to understand their target audience and decision-making process. We concluded that the deck should highlight the company's long-term stability and future vision. After gathering key information from their team, our copywriters crafted the content in clear, straightforward language. The goal was to keep the message simple and easily digestible, avoiding unnecessary complexity or jargon.
For the design, Vastu requested a unique blend: an "Indianized" look that also met international standards to impress the senior industry management. We carefully selected imagery and backgrounds to achieve this balance. Additionally, we used conceptual images to illustrate key points effectively. The result was a pitch deck that showcased Vastu Housing Finance's strengths and vision while appealing to their specific audience of financial institutions.
Disclaimer: Due to client confidentiality and at their request, specific details like exact name, logo and content within the slides have been modified. However, this case study accurately reflects the process, approach & design aesthetics we employed.