top of page

What is a sales deck? [A beginner's guide]

Ah, the “sales deck” —  you may have stumbled across this term in your recent research, or perhaps you’ve heard of it before. In any case, this phrase is commonly used to refer to a sales presentation.

“Your sales deck should be a story, not a brochure.”  —  Seth Godin

In our work as a presentation design agency, we’ve encountered numerous clients who have made the rookie mistake of using their company profile presentations as a sales pitch or droning on about themselves for an excruciating 30 minutes.

Spoiler alert: it doesn’t work! After witnessing this common pitfall, we felt compelled to share our expertise through this. So, without further ado, we’ve compiled a comprehensive guide on what exactly is a sales deck, why you should consider using a sales deck, and what makes a successful sales deck.

So, what is a sales deck?

A sales deck is a dynamic visual presentation that can help you articulate your value proposition, build trust with your audience, and close more deals. It’s a carefully crafted collection of slides, graphics, and supporting material that tells the story of your business and makes a powerful case for why people should work with you.

Think of a sales deck as a visual elevator pitch that can be presented in person or online. It’s a way to showcase your product or service in a way that’s engaging, persuasive, and memorable.

Sales deck development

Why should you consider using a sales deck?

Let’s take a look at some interesting statistics first.

  • Companies that use visual aids like sales decks in their sales process see a 43% increase in revenue compared to those that don’t. (Source: Aberdeen Group)

  • 64% of sales reps say that they can close more deals when they use video in their sales process, which can be incorporated into a sales deck. (Source: Vidyard)

  • 92% of buyers say that they’re more likely to purchase a product or service after watching a video about it. (Source: HubSpot)

  • Presentations with visuals are 43% more persuasive than those without visuals. (Source: Prezi)

  • 81% of buyers say they would be more likely to engage with a salesperson who was prepared with relevant content, like a sales deck. (Source: Salesforce)

That’s why using a sales deck, which is a dynamic visual presentation, can be a game-changer in your sales process.

But it’s not just about making your pitch look pretty. Using a sales deck can help you articulate your value proposition, build trust with your audience, and ultimately close more deals.

What makes a sales deck successful?

Creating a successful sales deck is more than just throwing together a bunch of information on a few slides. It requires a strategic approach that takes into account the needs and preferences of the audience.

Here are the key elements that make a sales deck successful:

  • A Great Strategic Narrative

An effective sales deck should tell a story that resonates with the audience. It should outline the problem your product or service solves, how it solves it, and why it is unique.

  • Use of Visual Storytelling

The use of visual storytelling techniques, such as images, graphics, and videos, makes your sales deck more engaging and memorable. By using these elements effectively, you can enhance the emotional impact of your message.

  • A Professional Design

A professional-looking sales deck is essential for creating a positive first impression. It is worth investing in a professional designer who can create a visually stunning sales deck that accurately represents your brand.

  • Communication Alignment

All aspects of the sales deck, from the design to the content, should be aligned with your overall communication strategy. This ensures that your message is consistent across all channels and that your sales team can effectively communicate the message to potential customers.

How to create a sales deck?

Given the complexity and depth of this particular topic, we have opted not to cover it in this particular article. But no worries, we’ve got you covered with a detailed guide on how to create a sales deck from scratch. If you’re interested, give it a read by clicking on the link below.

Work with us.

If you’re serious about closing more deals and driving more revenue for your business, using a sales deck is a smart move.

But creating a great sales deck can be easier said than done. That’s where we come in. As a presentation design agency, we specialize in creating stunning, effective sales decks that get results.

So don’t wait — contact us today and let us help you create a sales deck that will help you close more deals, drive more revenue, and take your business to new heights!


Are you looking to get a sales deck for yourself or your organization? Check out our Sales Deck Development Services.

42 views0 comments


bottom of page