“Dynamic sales presentations are all the rage” would be an understatement of the year. Professionals are talking about them, researching them & learning how to implement them for their teams. I’m sure you’re reading this article for the same reasons, you either searched it on Google or found this curiosity-piquing article on our website. Either way, this article will prove to be helpful.
As a presentation design agency, we’ll use our knowledge & experience to answer almost every question you might have about a “Dynamic Sales Presentation”. In this article, we’ll cover what’s a dynamic sales presentation & how you can create one for your company.
Note: Sales decks & sales presentations are interchangeable terms that are used in this article, they generally mean the same.
Before we get into more details, you need to know the answers to two basic questions,
What are sales presentations?
Definition: Sales presentations are delivered by sales professionals to potential customers to persuade them to purchase a product or service. The goal of a sales presentation is to convince the audience that the product or service offered is the best solution to their needs and to persuade them to make a purchase.
Sometimes the presenter also builds the “idea of need” in the prospect’s mind.
What are dynamic presentations?
Definition: Dynamic presentations are presentations that are designed to be interactive and engage the audience. They typically involve the use of multimedia elements, such as videos, images, and animations, and may also include activities or polls to encourage participation from the audience.
Basically, dynamic presentations are used to create an immersive experience for the audience. Their goal is to keep the audience engaged and focused on the content, rather than just passively listening to a speaker. Dynamic presentations can be effective in a variety of settings, including business meetings, classrooms, and conferences.
Now that we’ve covered the basics, let’s get started with the actual subject of this article…
What’s a dynamic sales presentation?
Definition: A sales presentation that is immersive in experience, captivating in engagement & real-time in nature is called a “Dynamic Sales Presentation”.
Contrary to what most people believe, animations & graphics aren’t the only things needed to create a dynamic sales presentation. These sales decks also use real-time data from embedded data sources in the presentation file. For example, PowerPoint tables with real-time data.
How to Create a Dynamic Sales Presentation?
The creative process of presentation development is generally tough, that too a sales presentation… “Phew”.
Let’s make it a little easy by bifurcating the process into 2 parts.
(a) Slide content writing
(b) Design, animations & creative development.
(a) Process for slide content writing
Define your goal: Before you start writing, it’s important to have a clear goal in mind. What do you want your audience to do as a result of your presentation? Do you want them to make a purchase, sign up for a trial, or take some other action? Having a clear goal will help you focus your content and create a more effective presentation.
Research your audience: To create a persuasive presentation, you need to understand your audience and what will be most persuasive to them. Research their needs, interests, and concerns, and use this information to tailor your content.
Outline your presentation: Next, create an outline of your presentation. Organize your content in a logical and easy-to-follow way, using headings and subheadings to highlight the main points.
Write the introduction: The introduction should grab the attention of your audience and set the stage for the rest of the presentation. Use a strong opening line or a provocative question to draw the audience in.
Write the body: The body of your presentation should include information about your product or service, including its features and benefits. Use examples and anecdotes to illustrate your points and make them more persuasive.
Write the conclusion: In the conclusion, summarize the key points of your presentation and include a strong call to action. Invite your audience to take the next step, whether it’s making a purchase, signing up for a trial, or contacting you for more information.
Edit and revise: After you have written your presentation, edit and revise it to ensure that it is clear, concise, and persuasive. Consider getting feedback from a colleague or friend to help you identify areas for improvement.
Practice and rehearse: It’s important to practice your presentation to make sure it flows smoothly and that you are comfortable with the material. Rehearse in front of a colleague or friend to get feedback and make any necessary adjustments.
(b) Process for design, animations & creative development
Create a design concept: Decide on a design concept for your presentation. This might include a color scheme, font choices, and visual elements such as images, graphics, and animations.
Storyboard your presentation: To storyboard your presentation, start by creating an outline of the key points you want to cover. Then, for each point, sketch out a rough idea of what you want to include on the slide, such as content, images, or graphics. This will help you visualize the overall flow and structure of your presentation and make it easier to plan the design of each slide. As you work on your storyboard, you can add more detail and fine-tune your ideas. Once you have completed your storyboard, you can use it as a guide as you create your final presentation slides.
Use multimedia elements: Multimedia elements, such as videos, images, and animations, can help to make your presentation more engaging and dynamic. Use these elements to illustrate your points and to keep your audience interested.
Design your slides: Using your outline and design concept as a guide, start designing your slides. Use graphics, images, and animations to illustrate your points and make your presentation more engaging.
In our professional opinion, creating a complete dynamic sales presentation in-house is a bad idea. If you’re developing the content in-house, you should at least collaborate with an agency for the creative development i.e. part “b” of the process.
Does your company need a Dynamic Sales Presentation?
Whether or not you need a dynamic sales presentation for your company will depend on your specific goals and circumstances. Here are a few potential benefits of using dynamic presentations:
Engagement: Dynamic sales presentations are designed to be interactive and engaging, which can help to keep the audience focused and interested. This can be especially useful if you are presenting to a large group or if you are presenting on a topic that may be dry or technical.
Persuasion: Dynamic sales presentations can be effective in persuading the audience to take a desired action, such as making a purchase or signing up for a service. By using multimedia elements and engaging the audience, you can make your points more compelling and increase the chances of getting a positive response.
Understanding: Dynamic sales presentations can help to make complex or technical information more accessible to the audience. By using visual aids and interactive elements, you can help your audience understand and retain the information more easily.
Work with us
We hope this article was useful in explaining what a dynamic sales presentation is, how to create one & answer the most important question for you… “do you even need a dynamic sales presentation?”.
If this process is overwhelming for you & should you like to partner with us for building a sales presentation, we’d love to help. Go to the contact page & drop an inquiry.
Are you looking to get a dynamic sales deck for yourself or your organization?