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Writer's pictureInk Narrates

Presentation Design 101 [The art of visual storytelling]

Ever been stuck in a meeting where the PowerPoint slides felt like they were made by someone who had just discovered bullet points? You know the type: walls of text, tiny fonts, endless data that makes you want to run for the hills. Well, if you're reading this blog, you're probably looking to make sure that your presentations don’t induce that kind of existential dread. And good news: we’re going to fix that.


Let’s talk about presentation design 101, or more specifically, visual storytelling. Because when you can tell a story through slides, you’re not just delivering information—you’re connecting with your audience in ways that keep them engaged, inspired, and hopefully, on your side. So, let's break down the secret sauce to mastering presentation design without sounding like a snooze fest.


Why Are You Here? (And What’s at Stake?)

You’re probably reading this because you’ve been asked to design a presentation that doesn't bore everyone in the room to tears, right? Or maybe you’re tired of staring at your slides thinking, "Why does this feel like it’s missing something?" You’re trying to communicate big ideas, but the execution just isn't coming through the way you'd hoped.


We hear you. Presentation design can feel a little daunting. But here's the thing: you're not trying to create the next Mona Lisa. You’re trying to create a presentation that communicates ideas clearly, looks good, and doesn’t put people to sleep in the process. Visual storytelling is a way to do that.

Let’s dive into the basics, and I promise, we’ll leave the boring bits behind.


Presentation Design 101: The art of visual storytelling


1. Start with the Story, Not the Slides

Ah, yes—the age-old mistake. We dive straight into choosing slide templates, fonts, and colors without a second thought about what we’re actually saying. Big mistake.

The presentation comes second to the message.


Before you even open PowerPoint (or Google Slides, or Canva, or whatever you’re using), ask yourself one simple question: What story am I telling?


You heard me—story. If you don’t have a clear story, you’re just putting words and images on a screen. And that’s the quickest way to lose your audience's attention. Here’s how to think about your presentation as a story:


  • Beginning: Set the scene. What’s the context? Why does this matter? This is where you build anticipation, like setting the stage for a blockbuster movie.


  • Middle: This is where the bulk of your content goes. Make it interesting. Share your ideas and data but in a way that ties back to the story. Think of this as the meat of the plot, the emotional or intellectual climax.


  • End: Wrap things up with a clear takeaway. What should your audience do with the information you’ve presented? This is your grand finale—make it count.


You don’t want your audience to feel like they’re just watching a random collection of unrelated facts. Your slides should mirror the flow of a good story, keeping the attention on what’s important and guiding people to a meaningful conclusion.


2. Design is Your Supporting Actor

Here’s where things get fun. Now that you have a solid story, it’s time to dress it up. But here's the thing: good design isn’t about making things look pretty—it’s about serving the story.


You’re the director of this little film, and design is your supporting actor. Let’s break down a few key areas:

  • Whitespace is Your Best FriendWe get it. You’re excited. You want to cram all your important data, quotes, and ideas into one slide. But here’s the truth: less is often more. Whitespace is your best friend in presentation design. It helps your audience focus on what matters and prevents your slides from feeling cluttered. It also gives your content room to breathe, allowing each point to shine.


    Example: Look at the Apple website. It’s clean, minimalist, and gives each element enough space to make an impact. Your slides should follow suit.


  • Consistency is KeyEver watched a movie where the style of the shots kept changing in random places? Jarring, right? Well, the same goes for presentation design. Stick with a consistent color scheme, font choice, and layout style. This creates harmony throughout your slides and lets your audience focus on the content, not the distractions.


  • Visual HierarchyThis sounds fancy, but all it means is making sure your audience knows where to look first. Use font size, color, and placement to create a natural flow of information. For instance, your headline should grab attention first, followed by subheadings, and then smaller text. You want to guide your audience's eyes through your presentation, like a tour guide pointing out the sights.


3. Use Images & Graphics That Speak Louder Than Words

I can already hear you saying, “But what about the data? How do I present all these boring charts and figures?” Good question. Let’s start by saying: nobody wants to sit through slide after slide of raw numbers. But what if you could transform that data into something engaging?


For example, if you’re presenting a sales growth graph, don’t just show the graph. Add visual elements to it: maybe an upward arrow that highlights the trend or icons that represent different sales stages. This isn’t just about making things look pretty—it’s about creating a memorable visual connection with your audience.


Infographics: You can distill complex information into easy-to-understand visuals. For example, let’s say you're discussing a process—turn it into a flowchart! Or if you're presenting statistics, use pie charts or bar graphs that tell the story of the numbers, not just the numbers themselves.


Icons & Custom Graphics: These are little design elements that pack a punch. They simplify ideas and break up text-heavy slides. Use icons to represent key points, or make custom illustrations to fit the tone of your presentation. They can add a personal touch that stock photos can’t.


4. The Power of Color

Alright, let's talk about color. I know, it can be tempting to throw a rainbow of colors onto every slide, but here’s the deal: colors have meaning. They’re not just pretty— they affect how your audience feels.


  • Red: Energy, urgency, attention.

  • Blue: Trust, professionalism, calmness.

  • Green: Growth, health, balance.

  • Yellow: Optimism, creativity, caution.


So, when you’re choosing colors for your presentation, think about the emotional response you want to evoke. If you're presenting an urgent sales pitch, red might work well. If you're talking about sustainability, green would be more fitting. But remember, don’t go overboard. Stick to a primary palette of 2-3 colors and build around that.


5. Text: Less is More, But Impactful

Let’s address the text. We’ve all been there, drowning in slides filled with paragraphs. It's tempting to dump every detail on the slide, but the truth is, your audience isn’t reading your slides—they’re listening to your talk. So, keep text minimal, but make every word count.


Here’s the magic formula:

  • Bullet points: Use them, but sparingly. They help break up information into digestible bits, but if there are more than five points per slide, you might lose your audience.

  • Fonts: Choose legible, simple fonts. Arial, Helvetica, or Calibri work well. Avoid overly decorative fonts that might look cool but are hard to read from the back of the room.

  • Text Size: Your text needs to be visible from the back of the room. A general rule: use a 24-point font or higher. People need to see your message.


6. Practice: The Final Ingredient

You’ve crafted a story, designed beautiful slides, and added all the visuals and text. Now it’s time for the most important part: practice. The best-designed slides are meaningless if you can't deliver them with confidence.


Practice your delivery so that you're not just reading off the slides. Engage with your audience. Use the slides as a visual guide, not as a script. And remember, pauses are powerful. Don’t rush through your presentation—give your audience time to absorb the message.


Work with us

We're presentation experts

Did you know we're a presentation design agency working with both startups and large corporations? If you’re in need of expert help with your next presentation, feel free to get in touch through the contact section on our website.

 
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