How to Introduce a Product in a Presentation [A Guide]
- Ink Narrates | The Presentation Design Agency
- Feb 19, 2024
- 6 min read
Updated: Aug 29
Last month, Brett, one of our clients, asked us a question while we were working on his product launch deck. It was sharp, simple, and right on-brand for someone who understands his tech inside-out but still wants clarity when it comes to communicating it. He asked,
“How do I introduce a product without sounding like a sales robot?”
Our Creative Director replied,
“You introduce a product by solving a problem, not by describing a feature.”
That’s a sentence we live by.
As a presentation design agency, we work on many product introduction presentations throughout the year, and in the process we’ve observed one common challenge: most people talk too much and say too little. They want to impress. But in trying to sound smart, they lose the room.
So in this blog, we’ll talk about how to cut the noise and actually introduce your product in a way people get, remember, and care about.
If you’ve ever wondered how to introduce a product in a presentation, this one’s for you.
In case you didn't know, we specialize in only one thing: making presentations. We can help you by designing your slides and writing your content too.
Why Introducing a Product Well Matters
Here’s the uncomfortable truth no one tells you: most product introductions sound exactly the same.
“We’ve built a powerful solution to revolutionize your workflow…”
You’ve heard that sentence in a hundred pitches. So has your audience. And that’s the problem.
When everyone sounds the same, no one stands out. And when your product doesn’t stand out, it gets lumped into the mental junk drawer labeled “Seen it before.”
We’ve seen brilliant founders and seasoned marketers walk into a room with a genuinely useful product, only to watch their audience zone out within two slides. Not because the product wasn’t good, but because the introduction didn’t land.
They led with features. Or technical specs. Or brand jargon that made sense in internal meetings but fell flat in front of real people.
Here’s what we’ve learned: most people forget what you said. But they remember how you made them feel.
So, if your introduction doesn’t create clarity, curiosity, or confidence, your audience checks out. And in a presentation setting, especially when you're introducing a product, you don’t get second chances.
The challenge isn’t building a great product. It’s getting people to care enough to listen.
How to Introduce a Product in a Presentation
You already know the stakes. You’ve only got a few slides to grab attention and earn interest. The good news? You don’t need to write like a novelist or perform like a TED speaker to pull this off. You just need to follow a clear structure that does three things fast:
Frames the problem
Shows your understanding
Positions your product as the natural answer
We’ve worked on dozens of product introductions, and the ones that hit home always follow this rhythm. Let’s break it down.
1. Start with the real problem
Not your product. Not its name. Not what it does.
Start by talking about the pain.
Your audience isn’t here to hear about you. They’re here because they’re trying to solve something.
Maybe it’s inefficiency. Maybe it’s poor user engagement. Maybe it’s manual processes eating up valuable hours. Whatever it is, if you don’t speak to their world in the first 30 seconds, you’ve lost them.
Take your opening slide and turn it into a mirror. Hold it up so the audience sees themselves — their challenges, frustrations, and missed opportunities. This creates instant relevance.
Example:
“Growing a customer base is hard. But retaining them? That’s what breaks most SaaS products.”
Notice what this does. It opens with empathy, not explanation. It sets up the story your product is going to solve — without even naming it yet.
Avoid the trap of opening with your logo and tagline. Nobody cares until they understand why they should.
2. Build context with sharp insight
Now that you’ve called out the problem, take a beat to frame it. Not in abstract language. In clear, insightful observations.
This is where a lot of people mess up by dumping too much data or explaining the entire product lifecycle. Don’t do that.
Instead, highlight one key insight about the problem. Something the audience hasn’t heard a hundred times before.
Here’s a trick we use: ask yourself, “What’s the thing everyone’s thinking but no one’s saying?”
Say that.
Example:
“Most loyalty tools reward customers for sticking around. But they don’t give customers a reason to stay in the first place.”
That’s insight. It tells your audience you understand the landscape. It positions you not just as a product builder, but a problem thinker. That builds trust before you’ve even introduced what you’ve built.
3. Introduce the product simply
Now — and only now — it’s time to bring your product into the room.
Here’s the mistake most presenters make: they either bury the product in jargon, or they list every single thing it can do. Neither helps your audience.
Your job is to introduce the product like it’s the obvious next step in the story you just told. And to do that, you need to keep it simple.
Not dumbed-down. Just distilled.
Here’s a format we often use when writing product intro slides:
“So we built [Product Name] — a [category or type of product] that helps [target audience] solve [specific problem] without [common frustration].”
Example:
“So we built Retaina — a lightweight customer journey tool that helps product teams reduce churn without adding complexity to their stack.”
See how clean that is? It tells you what it is, who it’s for, what it solves, and what makes it different. No buzzwords. No clutter.
Don’t over-romanticize your product introduction. The simpler it is, the more powerful it becomes.
4. Frame the benefit, not the feature
This is where you’re tempted to go feature-heavy. Resist the urge.
You don’t need to show everything your product does. You need to show what matters most right now.
Think of it this way: your audience is asking one question — How does this make my life better?
So answer that.
Choose one or two high-impact benefits that tie back to the problem you introduced earlier. Use real-life scenarios if you can. It makes the benefit feel grounded.
Example:
Instead of:
“Retaina has multi-channel tracking and customizable segments.”
Say:
“You can see exactly where customers drop off — and fix it before they disappear.”
That’s a benefit. That’s what your audience remembers.
5. Add proof without turning it into a case study
Now that your product is on the table, give it credibility.
This doesn’t mean you need a 20-slide deep dive or 16 testimonial quotes. One sharp proof point can do more work than a long explanation.
Options include:
A before-and-after stat
A single line from a happy user
A notable client name/logo
A short sentence about traction or adoption
Whatever it is, make sure it reinforces what you’ve said — not just how many people use it, but why they chose it.
Example:
“Since launch, product teams at startups and mid-market SaaS companies have used Retaina to lift retention rates by up to 38% — in less than 60 days.”
It’s short, specific, and it backs up the benefit.
6. End the introduction with a bridge, not a pitch
Here’s where you might think your job is done.
But if you end your product introduction right after showing what it does, the story feels unfinished. It’s like watching a trailer that cuts off right before the climax.
Instead, end with a bridge. A transition that connects the product to what’s coming next in your presentation.
Think: what happens after they get this?
What’s the vision, opportunity, or journey you’re inviting them into?
This creates a sense of movement — from problem to solution to what’s possible next.
Example:
“So that’s Retaina — a smarter way to keep your customers before you need to win them back. Now let’s walk through how it fits into your current stack without a painful rollout.”
You’re not asking for the sale yet. You’re showing the audience what’s next — and pulling them along with you.
One final note
We’ve noticed something over the years: the best product introductions feel less like a pitch and more like a conversation.
When we design decks for clients, our goal is never to impress the audience. It’s to connect with them.
So, if you take one thing from this guide, let it be this: introduce your product like you’re solving a problem for a friend, not selling something to a stranger.
That mindset shift changes everything. Your slides get sharper. Your story gets cleaner. And your product finally lands the way it deserves to.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.