How to Give a Product Presentation [Visual + verbal tips]
- Ink Narrates | The Presentation Design Agency
- Jun 1
- 6 min read
One day, Nicholas, one of our clients, asked us a simple but powerful question while we were working on his product presentation:
“What is the single most important thing to remember when giving a product presentation?”
Our Creative Director didn’t hesitate. He answered,
“Focus on clarity above all else.”
As a presentation design agency, we work on many product presentations throughout the year. And in the process, we’ve noticed one common challenge most presenters face: they try to do too much, leaving their audience confused or overwhelmed.
In this blog, we’ll talk about how to give a product presentation that cuts through the noise and delivers your message clearly, using both visual and verbal strategies that actually work.
In case you didn't know, we specialize in only one thing: making presentations. We can help you by designing your slides and writing your content too.
Why Getting Your Product Presentation Right Matters
You might think giving a product presentation is just about talking through features and showing some slides. But if that were true, everyone would be good at it. They are not. The reality is, a product presentation is your chance to make your audience care about what you’re offering. It’s not just information. It’s persuasion.
When you’re in front of people—whether that’s investors, customers, or internal teams—you only get a few minutes to make an impression. Those minutes decide if your product feels valuable, relevant, and worth paying attention to.
We’ve seen countless presentations where the speaker drowns their audience in jargon, complicated charts, or endless bullet points. And the worst part is, most presenters don’t even realize they are doing this. They confuse “detail” with “clarity.” Your goal is to do the opposite — strip down your message until it’s sharp and compelling.
So before you even open PowerPoint or any other tool, you have to understand that giving a product presentation is an act of storytelling combined with smart design. If you nail these two elements, everything else falls into place.
How to Give a Product Presentation [Visual + Verbal Tips]
When it comes to how to give a product presentation, there are two sides to the coin — what you say and how you show it. Both need to work together seamlessly. If either one is off, you lose your audience’s interest or, worse, their trust.
Let’s break this down into two parts: the verbal part — what you say and how you say it — and the visual part — what your slides look like and how they support your message. Master these two, and you will be way ahead of most presenters.
The Verbal Game: Say Less, Say Clearer
First, let’s tackle the words. When you speak, your goal isn’t to dump information but to make your audience understand why your product matters.
1. Start with a Clear Storyline
If you want to capture attention, you need a story. Not a novel. Just a simple narrative that answers three basic questions: What problem are you solving? Why is your product the right solution? And what happens if the audience doesn’t act?
Too many product presentations start with feature lists or technical specs. This is the fast track to boredom. Instead, frame your presentation like a story where your product is the hero solving a real problem. This makes your audience care from the very first slide.
2. Use Simple Language
We all love jargon in our industries. It makes us feel smart. But your audience? Not so much. Use everyday language that anyone can understand. If you’re explaining a complex concept, break it down into small, digestible parts.
Remember, complexity is the enemy of clarity. If you confuse your audience, they switch off mentally — even if they pretend not to.
3. Keep It Concise
You don’t have to cover everything. In fact, trying to cover everything will backfire. Pick the few points that matter most and build around those. It’s better to leave your audience wanting to know more than to overwhelm them with too much information.
Think of your presentation as a trailer for your product, not the full movie.
4. Rehearse With Real Feedback
Practice your presentation out loud, ideally in front of someone who can give you honest feedback. When you hear your words, you spot where you ramble, get stuck, or lose energy. The better you know your script, the more natural and confident you will sound.
Don’t just memorize. Understand your message so well that you can talk about it like a conversation, not a speech.
5. Use Strategic Pauses
Pauses are powerful. They let your audience absorb what you just said and create anticipation for what comes next. Resist the urge to fill every silence with words. Silence makes your points stand out.
The Visual Play: Slides That Work For You
Now that your words are clear and concise, your visuals need to back you up. Too often, presenters rely on text-heavy slides or boring templates that do nothing but distract or confuse. Your slides should be like your presentation’s wingman — supporting, not stealing the show.
1. Ditch the Bullet Points
If your slides look like an essay, your audience will read ahead or zone out. Instead, use big, bold statements or single ideas per slide. Make each slide a visual cue that supports what you’re saying, not a script you’re reading from.
Think of your slides as signs on a road trip. They point the way and reinforce your message but don’t tell the whole story.
2. Use Strong Visuals
Images, icons, and diagrams are worth a thousand words. Use visuals that make abstract ideas concrete. For example, if you’re talking about growth, show a simple upward arrow or a chart with a clean design. If you’re explaining how your product works, a simple diagram or infographic is more effective than paragraphs of text.
But be careful — visuals should be clear and relevant. Don’t clutter slides with fancy but meaningless graphics.
3. Stick to a Clean Design
Your slide deck should look professional and consistent. Use a simple color palette that matches your brand and avoid mixing too many fonts. White space is your friend — it helps the audience focus on what matters.
We recommend using custom templates tailored to your product’s personality, which keeps things consistent and polished without effort.
4. Use Data Wisely
Numbers can be persuasive if presented clearly. Don’t overload slides with tables full of data. Instead, pick the key statistics that support your claims and highlight them visually. For instance, show one key metric with a bold number and a short explanation rather than dumping a spreadsheet on the screen.
Remember, data is your backup singer, not the main act.
5. Control Your Slide Flow
Plan how your slides move the story forward. Each slide should answer a question or build on the last point. Avoid jumping back and forth, which confuses the audience. The flow should feel natural and logical — like a conversation.
The Combination: How Visuals and Words Work Together
Now that you have strong verbal and visual elements, how do you bring them together?
1. Use Slides as Reinforcement, Not a Script
Your slides are there to support your story, not to replace it. Don’t read from the slides. Instead, use them to emphasize or illustrate your key points while you expand on them verbally.
For example, if your slide says “50% growth in 6 months” with a clear chart, you talk about what drove that growth, why it matters, and how your product fits into that picture.
2. Match Your Pace to Your Slides
When you move to a new slide, pause and let your audience take in the visual before diving in with your explanation. This gives them a moment to process and keeps your presentation from feeling rushed.
3. Use Storytelling Techniques in Both Visuals and Speech
You want your story to unfold visually and verbally. Use visuals that show the problem, the struggle, and then the solution. For example, start with an image showing the pain point, then a slide showing the product as the hero.
This layered storytelling keeps your audience engaged and helps your message stick.
Some Final Verbal and Visual Tips We Swear By
We’ve worked with clients like Nicholas who thought they had to cram everything into one presentation. We helped them learn that less is more, and clarity is king. Here are some practical tips we always share:
Verbal
Avoid clichés and buzzwords. Say what you mean in simple terms.
Use “you” language. Talk directly to your audience as if you’re having a one-on-one conversation.
Tell real stories or examples. People remember stories more than facts.
Use analogies to explain complex ideas quickly.
Visual
Use high-quality images that feel authentic, not generic stock photos.
Make sure text on slides is readable from a distance — no tiny fonts.
Use consistent slide transitions or animations only if they add meaning, not just for flashiness.
Always test your slides on the actual presentation setup to avoid surprises.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.