"I know our business model is great, but how do I convince investors without drowning them in data?"
That’s what Adam, a founder we worked with, asked us while we were working on his pitch deck.
This is where most founders trip up. They either overload their slides with numbers or rely too much on generic templates that fail to capture their unique edge. And let’s be clear: investors don’t invest in models; they invest in narratives. Your pitch deck isn’t just a set of slides, it’s a sales story. It needs to hook attention, create urgency, and leave no room for doubt about why your BNPL solution is the next big thing.
As a presentation design agency, we’ve helped founders transform their jumbled ideas into razor-sharp pitch decks that command attention. And in this blog, we’re breaking down exactly how to make a BNPL pitch deck that isn’t just good, it’s impossible to ignore. You’ll learn how to weave storytelling into your slides, craft a compelling structure, and use design to reinforce your message.
How to Make a BNPL Pitch Deck
1. Start With A Problem That Investors Feel
Too many founders make the mistake of stating the BNPL market’s growth as their opening. Guess what? Investors already know that. What they don’t always know—or believe—is why your specific BNPL model is solving an urgent problem better than the rest.
Your first slides should focus on tension. What’s broken in the current BNPL ecosystem? Who is struggling because of it? What risks or inefficiencies make this a ticking time bomb? The best BNPL pitches don’t just describe a problem; they make investors feel it. Show a compelling user scenario, back it with hard-hitting stats, and make it crystal clear that without your solution, the issue will only get worse. When investors feel a problem, they’re already primed to care about your solution.
2. Make Your Solution Sound Inevitable
Once you’ve nailed the problem, your solution should feel like the only logical answer. But beware: this isn’t about listing features. Founders often jump into explaining how their BNPL platform works, forgetting that investors don’t just need to understand—they need to believe.
The key? Show how your solution was built to tackle the exact problem you just laid out. If the issue is high default rates, highlight how your risk assessment model mitigates them. If the problem is merchant resistance, explain how your revenue-sharing model makes adoption a no-brainer. Frame your solution as the natural, inevitable evolution of the industry—one that investors can’t afford to ignore.
3. The Business Model Slide Needs to Be Brutal
Your business model is where most BNPL pitch decks fall apart. Investors aren’t just looking for a smart idea; they want to see how that idea prints money. And yet, too many decks dump a complex web of monetization streams onto one dense slide.
Simplify. Investors want to know three things:
Who pays you? (Consumers? Merchants? Both?)
How much do they pay? (Take rate? Subscription? Transaction fees?)
Why will they keep paying? (Retention strategy? Competitive moat?)
Strip away anything that doesn’t directly answer these questions. If your business model slide isn’t brutally clear, investors will tune out.
4. Data is Your Weapon—Use It Right
A BNPL pitch deck without data is an empty promise. But a deck overloaded with data is a missed opportunity. The trick is in the balance: use numbers strategically to reinforce your story, not bury it.
Want to prove your model’s traction? Show real customer adoption rates over time. Want to highlight market demand? Compare consumer BNPL usage growth against traditional credit. And when you’re talking about future projections, don’t just throw up a hockey-stick graph—contextualize it. What key drivers make this growth realistic? What milestones have you already hit that validate the path forward?
Remember, investors don’t trust projections alone. They trust patterns. Show them the right numbers, and your deck stops being a pitch—it becomes proof.
5. Design: The Silent Deal-Closer
You can have the best pitch in the world, but if your slides look like a last-minute PowerPoint hack job, you’re fighting an uphill battle. A sloppy deck signals a sloppy business. Design matters—not because investors are judging aesthetics, but because clarity and credibility are everything.
A well-designed BNPL pitch deck should:
Use strong contrast for readability (dark text on light backgrounds, not vice versa)
Leverage whitespace to avoid overwhelming slides
Use consistent, high-quality visuals (not generic stock photos)
Employ data visualization to make complex points digestible
And please, for the love of good design—ditch the bullet-point overload. Your slides should be visual anchors for your spoken pitch, not a script for investors to read ahead.
6. End With a Mic-Drop Call to Action
The last slides of your deck should leave zero doubt about what happens next. What do you want investors to do? Join your seed round? Lead your Series A? Make it clear, direct, and confident.
This is also where you reinforce urgency. Why is now the right time to invest? Is there a limited window before competitors catch up? Have you hit a key milestone that makes this the perfect moment to scale? Give investors a reason to act, not just nod along.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.
How To Get Started?
If you want to hire us for your presentation design project, the process is extremely easy.
Just click on the "Start a Project" button on our website, calculate the price, make payment, and we'll take it from there.
We look forward to working with you!