Elevated Esthetics is an elite beauty salon in the United States.
Problem
Elevated Esthetics was bored of the usual logo and print material they showcase & circulate. Moreover, their current branding didn’t communicate about the luxury services they provide. They needed a makeover (pun intended)!
Solution
We suggested going with a minimal + abstract style that fashion magazines use to communicate. The strategic typography & design elements do the magic of giving women a glamorous experience when they come across the brochure.
Brand Colors
Logo Development
Not making things too obvious is one way to attract & hold attention. Keeping this in mind, we decided to get a little creative.
Clever typography with a feminine face + beautiful hair hidden inside the letter "e".
The rectangular shapes in the logo serve two purposes :
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Drawing attention to the typography like a highlight but in the background.
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Providing a balance & stability w.r.t shapes as the logo starts with a curvy "e".
