Elevated Esthetics is an elite beauty salon in the United States.
Elevated Esthetics was bored of the usual logo and print material they showcase & circulate. Moreover, their current branding didn’t communicate about the luxury services they provide. They needed a makeover (pun intended)!
We suggested going with a minimal + abstract style that fashion magazines use to communicate. The strategic typography & design elements do the magic of giving women a glamorous experience when they come across the brochure.
Not making things too obvious is one way to attract & hold attention. Keeping this in mind, we decided to get a little creative.
Clever typography with a feminine face + beautiful hair hidden inside the letter "e".
The rectangular shapes in the logo serve two purposes :
Drawing attention to the typography like a highlight but in the background.
Providing a balance & stability w.r.t shapes as the logo starts with a curvy "e".