PIA is the most successful consulting company in High-Performance sports with a team of world-leading consultants in human performance. They’re based out of Sydney, Australia, and work globally.
After gaining unparalleled success in professional sport, PIA planned to enter the corporate world to improve the performance of its employees. They have been a long-time client of D-Rush & asked us to make animated explainer videos for their website & business development efforts.
As performance is a complicated concept, we suggested making these videos simple and easy to grasp. Scriptwriting & animations were done keeping simplicity in mind while following the PIA brand colors.
PIA made it very clear that their audiences were not performance specialists. This meant we had to write the video script on a very basic level for their understanding.
Our copywriter shared a questionnaire with the PIA team to come up with open-ended answers. Once we had all the information, we refined, conceptualized, and wrote an easy-to-understand script.
The explainer videos were made using Kinetic Typography and 2d Motion Graphics, where the illustrations were custom colored as per PIA’s branding. Different shades of red are used to break the monotony.