PIA is the most successful consulting company in High-Performance sports with a team of world-leading consultants in human performance. They’re based out of Sydney, Australia, and work globally.
Problem
After gaining unparalleled success in professional sports, PIA planned to enter the corporate world to improve the performance of its employees. They have been a long-time client of Ink Narrates & asked us to make animated presentations with voice overs that would act as a video for their website & business development efforts.
Solution
As performance is a complicated concept, we suggested making these videos simple and easy to grasp. Scriptwriting & animations were done keeping simplicity in mind while following the PIA brand colors.
Scriptwriting
PIA made it very clear that their audiences were not performance specialists. This meant we had to write the animation on a very basic level for their understanding.
Our copywriter shared a questionnaire with the PIA team to come up with open-ended answers. Once we had all the information, we refined, conceptualized, and wrote an easy-to-understand script.
Animated Presentations
These animated presentations were made using Kinetic Typography and 2d Motion Graphics, where the illustrations were custom colored as per PIA’s branding. Different shades of red are used to break the monotony.
PIA Introduction
PIA Sports
PIA Leadership
